Senior Marketing Specialist

AI overview

Lead business development and marketing initiatives, enhance client relationships through strategic communication, and support marketing efforts across multiple offices.

Here at Batson-Cook, the first thing we build is the relationship. We specialize in general construction in all the top commercial markets including healthcare, commercial, wood frame and more. We’re looking for talented individuals to help us foster relationships with our clients while building projects that stand tall for generations. With competitive salaries and a robust benefits package, there is no better time to join us.

 

We are currently a Senior Marketing Specialist in Atlanta, GA to join our Batson-Cook family. 

 

Essential Duties and Responsibilities:

  • Participates and assists in business development, including researching clients and market trends
  • May provide oversight on marketing workload and assist in ensuring resources are fulfilled for operational and preconstruction support
  • Coordinates various marketing fulfillment duties, including all items associated with RFP/RFQ documents, direct mail, packages, letters, catalogs, proposals, and other sales literature
  • Maintain and provide assistance with marketing/business development database, programs, and Intranet
  • May provide training and/or supervision to more entry-level marketing professionals
  • Create, maintain, and monitor the usefulness and performance of various marketing materials (e.g., project profiles, resumes, brochures, proposal templates, website)
  • Works with marketing leaders in other offices to assist and support other offices’ marketing efforts when necessary
  • Proactively work with operations to identify operations for blog posts, newsletter stories, whitepapers, press releases, etc., and work with the communications manager to develop content
  • Coordinates photography (e.g., project photography, employee photography)
  • Coach project teams when preparing for various project presentations and speaking engagements
  • Plans and implements public relations items/programs (e.g., trade shows, golf tournaments, charitable events, internal meetings and events, project announcements, office announcements, press releases, media announcements/photos, award submissions)
  • Design/create, proofread, and maintain available stock of visual materials (e.g., PowerPoint presentations, banners, presentation boards, signage apparel, brochures, postcards)
  • Communicate with (or to) individuals or groups verbally and/or in writing (e.g., customers, suppliers, employees). Maintain a relationship to ensure needs are met and problems/conflicts are resolved.
  • Communicates and reinforces the company vision, mission, and values

 

Supervisory Responsibilities:

  • May provide a supervisory role for a marketing assistant or an assistant marketing coordinator.

 

Education and Experience Requirements:

  • Normally requires 6-8 years of experience in marketing, a bachelor's degree from a four-year college or university (a marketing, public relations, or similar degree is desired)
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