Senior Marketing Operations Specialist

Job Summary

Own the end-to-end social media operations workflow: planning, intake, briefs, production coordination, approvals, scheduling, publishing, and post-campaign reporting.
Build and manage a monthly/weekly content calendar across priority platforms (e.g., LinkedIn, X, Instagram, TikTok/Snapchat as needed).
Coordinate with Creative/Design, Content, Product Marketing, PR, and Growth to ensure every post aligns with messaging, brand guidelines, and deadlines.
Prepare clear creative briefs (objective, audience, message, format, CTA, deadline) and ensure assets are delivered on time.
Manage the approval process (internal stakeholders) and maintain version control for copy and creative.
Execute publishing via social media management tools, ensuring correct UTM tracking, tagging, and compliance with brand/legal guidelines.
Monitor daily performance and provide weekly/monthly insights: engagement, reach, CTR, follower growth, top content themes, and recommendations.
Support major launches and moments (product releases, partnerships, PR announcements, events) with real-time coordination and fast turnaround.
Maintain operational dashboards and documentation (checklists, timelines) to improve speed and consistency.
Coordinate with community/customer teams to route inquiries, comments, and escalation items when needed.

Job Responsibilities

• Own the end-to-end social media operations workflow: planning, intake, briefs, production coordination, approvals, scheduling, publishing, and post-campaign reporting.
• Build and manage a monthly/weekly content calendar across priority platforms (e.g., LinkedIn, X, Instagram, TikTok/Snapchat as needed).
• Coordinate with Creative/Design, Content, Product Marketing, PR, and Growth to ensure every post aligns with messaging, brand guidelines, and deadlines.
• Prepare clear creative briefs (objective, audience, message, format, CTA, deadline) and ensure assets are delivered on time.
• Manage the approval process (internal stakeholders) and maintain version control for copy and creative.
• Execute publishing via social media management tools, ensuring correct UTM tracking, tagging, and compliance with brand/legal guidelines.
• Monitor daily performance and provide weekly/monthly insights: engagement, reach, CTR, follower growth, top content themes, and recommendations.
• Support major launches and moments (product releases, partnerships, PR announcements, events) with real-time coordination and fast turnaround.
• Maintain operational dashboards and documentation (checklists, timelines) to improve speed and consistency.
• Coordinate with community/customer teams to route inquiries, comments, and escalation items when needed.

Qualifications

• 4–7 years of experience in marketing operations, social media operations, or content operations (preferably in SaaS, tech, or B2B).
• Proven ability to manage high-volume content execution with strong organization, prioritization, and attention to detail.
• Hands-on experience with social tools (e.g., Sprout Social, Hootsuite, Buffer, Later, Meta Business Suite) and familiarity with analytics tools.
• Strong understanding of social formats and best practices: hooks, CTAs, timing, platform nuances, and basic community management.
• Comfortable creating briefs and working with creatives; understands brand consistency and quality control.
• Strong reporting mindset: able to translate metrics into clear insights and actions.
• Excellent communication and stakeholder management (can coordinate approvals and keep work moving).
• Ability to work in a fast-paced environment with shifting priorities and tight timelines.