Marketing Technology Management

• Oversee and optimize traditional marketing tools and platforms such as Salesforce, Hubspot, 6sense, Dreamdata, Google Analytics, Google Tag Manager, and Qualified.
• Manage and oversee data enrichment and data automation/engagement tools to ensure we have current and actionable data for our teams.
• Evaluate and implement new tools as needed to improve efficiency, enhance campaign performance, and build a culture of continuous improvement.

Campaign Tracking, Attribution and Reporting

• Reimagine our tracking framework to ensure accurate data capture across all digital touchpoints, including custom event tracking, UTMs, and pixel implementation.
• Support implementation and troubleshooting of tracking strategies using foundational knowledge of website structure and basic coding concepts. 
• Refine our marketing attribution strategy by evaluating and applying various attribution models. Ensure we optimize the use of Dreamdata and UTM parameters to deliver clear, actionable insights into campaign performance.
• Develop and maintain a KPI and ROI reporting cadence for all marketing functions (Growth, PMM, Comms, etc.)

Data Management, Privacy and Compliance

• Work with legal and compliance teams to oversee consent management practices, maintain data privacy standards, and ensure marketing campaigns are executed responsibly and within regulatory frameworks.
• Drive data quality and accuracy through a regular cadence of contact and account enrichment.
• Ensure all marketing operations comply with GDPR, CCPA, and other relevant data privacy regulations.

• 8+ years of marketing operations experience in a SaaS startup environment.
• Advanced Salesforce knowledge for campaign reporting and dashboards.
• Proficiency in Google Analytics and Google Tag Manager.
• In-depth knowledge and hands-on experience with 6sense platform.
• Strong understanding of GDPR, CCPA, and other data privacy regulations. 
• Experience working alongside (or as part of) a marketing team and understand the end-to-end of building and measuring integrated marketing campaigns.
• Extraordinary communication and project management skills to prioritize projects and align teams.
• Data-driven mindset with expertise in reporting and interpreting data to optimize marketing strategies.
• Takes ownership - you spot areas of opportunity, analyze them, and proactively provide solutions.
• Passionate about marketing operations and technology and stays up to date on the latest trends.

WHAT WE OFFER

• Compensation: $165,000 to $185,000 annually
• Opportunity: Have a major impact at a fast-growing startup that is revolutionizing the FinTech industry
• Team Culture: A collegial, collaborative, fun work environment with frequent team events
• Equity: All new hires are eligible for equity grant participation
• Healthcare: Comprehensive & affordable insurance benefits with a variety of plan options
• Retirement: 401(k) with employer match & employer-sponsored access to a retirement advisor
• Family Benefits: Paid parental leave & reimbursement program for family planning services (such as fertility treatments, adoption, or surrogacy
• Professional Development: Sponsored learning & development program (to cover classes, certifications, and more!)
• Food Perks: Fully stocked kitchen & lunch reimbursement program
• Work Flexibility: A hybrid office work model (In-Office Tues/Weds/Thurs and WFH Mon/Fri) & generous PTO day

Pontera is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.