Senior Marketing Operations Manager at AppOmni

About AppOmni

AppOmni, a leader in SaaS Security, helps customers achieve secure productivity with their applications. Security teams and owners can quickly detect and mitigate threats using unmatched depth of protection, continuous monitoring, and comprehensive visibility. Trusted by over 25% of the Fortune 100, AppOmni specializes in securing diverse SaaS environments.
We are revolutionizing how enterprise customers configure and secure their cloud SaaS platforms. As we scale, we are seeking a passionate Lead Quality Engineer who will uphold top-tier quality standards and drive best practices across our products and features.

About the Role

We’re seeking a Senior Marketing Operations Manager to drive operational excellence, optimize campaign performance, and enable pipeline growth through data-driven insights. This hands-on role owns the marketing tech stack, with a core focus on HubSpot, 6sense, Salesforce, and reporting infrastructure. As a key partner to marketing, sales, and leadership, you’ll ensure seamless processes, accurate data, and measurable impact across the global marketing funnel.

What You’ll Do:

1. Marketing Automation & Campaign Management

Own and optimize HubSpot, Salesforce, 6sense and other martech tools.
Oversee global campaign execution (audience segmentation, list uploads, lead nurturing, automation).
Improve lead flow, scoring, and routing for seamless SDR and sales handoff.
Establish best practices for email marketing, engagement, and A/B testing.

2. Reporting, Analytics, and Insights

Develop real-time dashboards for pipeline, conversion, and campaign performance using Salesforce, Qlik, and 6Sense (ABM).
Analyze complex data sets and deliver regular marketing KPIs and forecasting models to inform strategic planning.
Uncover insights to improve ROI, conversion rates, and funnel performance.

3. Data Management & Governance

Ensure data accuracy, hygiene and governance across platforms.
Partner with RevOps and sales teams to monitor lead and opportunity data within Salesforce and Hubspot
Implement and enforce data governance processes to comply with privacy regulations (e.g., GDPR, CCPA).

5. Technology & Process Innovation

Evaluate new emerging technologies and trends to improve scalability, efficiency, and campaign performance.
Develop and implement scalable processes and workflows for global campaign execution, lead management, and reporting.

6. Strategic Leadership & Collaboration

Act as a trusted strategic partner to marketing and sales leadership, delivering insights and recommendations
Collaborate cross-functionally with demand generation, product, RevOps, and sales teams to ensure alignment and operational excellence.

What we are looking for:

Technical Expertise

Proven experience managing marketing automation platforms (Salesforce, Hubspot, 6sense)
Strong understanding of global email marketing best practices, campaign workflows, and multi-touch lead nurturing strategies.
Proficiency in reporting and analytics tools

Project & Process Management

Exceptional organizational and project management skills with the ability to prioritize and manage multiple global initiatives simultaneously.
Experience developing and scaling processes for operational efficiency across marketing teams.

Education & Experience

5-7 years in marketing operations, campaign management and analytics
Expertise in Hubspot, Salesforce, 6sense and reporting tools such as Qlik
Strong analytical, forecasting and process management skills
Bachelor’s degree in Marketing, Business, Analytics, or a related field
SaaS, B2B, startup, cybersecurity industry experience preferred.

Culture

Our flexible, remote-first team is collaborative and supportive as we move quickly to research and develop new ideas, deliver new features to our customers, and iterate on ideas and innovations. We accomplish this by focusing on our five core values: Trust, Transparency, Quality, Customer Focus, and Delivery. Our team is determined to make a difference to positively impact our way of life by securing the technology that is changing the world.

AppOmni is proud to be Certified by Great Place to WorkⓇ, as we seek to build a culture where all employees feel appreciated and supported, especially with clear and honest leadership, employee recognition, and an environment that fosters innovation and collaboration.

We believe diversity fuels innovation and drives growth by bringing a wealth of different perspectives and skills. We’re committed to fostering an inclusive environment where every employee feels valued, heard, and empowered to reach their full potential. Join us in building a workplace where we can all thrive.

https://appomni.com/careers/

Compensation & Benefits

AppOmni is committed to supporting our employees' financial, professional, and personal well-being. To do this, we take a holistic view of compensation, one that values not just the immediate financial package but also the long-term growth of both our employees and our company. We're committed to pay equity and transparency and encourage all candidates to discuss their salary expectations with us early in the application process.

Our total rewards package includes the following:

Base Salary: The annual base salary compensation range in the U.S. for this role is: $140,000 - $180,000. Final offer amounts are determined by factors such as the final candidate’s skills, qualifications, and experience, as well as business considerations and peer compensation.
Stock Options: Our vision is to not just grow as a company but to grow together. By offering stock options, we are inviting you to be an integral part of our journey forward.
Benefits: The many benefits of employment with AppOmni include working remotely, new hire home office / computer equipment stipend, generous paid time off, paid company holidays, paid floating holidays, paid parental leave, paid sick time, and paid family leave for applicable states, health insurance - medical, dental, and vision with HSA option, LifeWorks Employee Assistance Program, company-provided life insurance, AD&D, STD/LTD and additional supplemental life insurance options, 401(k) and Roth retirement saving accounts, and a monthly wellness benefit reimbursement. All benefits are subject to eligibility requirements and plan details.

The application window is anticipated to close by March 28, 2025.

AppOmni is an equal-opportunity employer. Applicants will not be discriminated against because of race, color, creed, national origin, ancestry, citizenship status, sex, sexual orientation, gender identity or expression, age, religion, disability, pregnancy, marital status, veteran status, medical condition, genetic information, or any other characteristic protected by law. AppOmni is also committed to providing reasonable accommodations to qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [email protected].

Senior Marketing Operations Manager