Senior Marketing Manager - Subscription marketing

AI overview

Lead the development and execution of marketing strategies that enhance subscription growth and engagement across key financial brands, leveraging advanced marketing technology.

Infopro Digital is seeking a Senior Marketing Manager to lead subscriptions marketing for our flagship financial market brands: Risk.net, WatersTechnology, and FX Markets. Based in our London office, this role is pivotal in developing and executing strategies to retain and expand our subscriptions revenue, while engaging subscribers to ensure they gain maximum value from their subscriptions and supporting new business growth.

Infopro Digital is a B2B group specialising in information and technology. With a presence in 20 countries and 4,000 employees representing 79 nationalities, we deliver market-leading content, data, and digital solutions to professional audiences worldwide.

Risk Global, part of Infopro Digital, has over 300 employees globally and is home to industry-leading brands. Risk.net is our flagship publication, helping subscribers understand the interconnections between risk management, policy, technology, and innovation. Our London marketing team includes 17 professionals, supported by colleagues in Lisbon, Nashville, and Hong Kong.

About the Role

As Senior Marketing Manager, you will:

  • Act as the subscriptions marketing lead for Risk.net, WatersTechnology, and FX Markets.
  • Work with the Global Marketing Director to design and deliver strategies that:
    • Retain and grow existing subscriptions revenue.
    • Engage subscribers to ensure maximum value from their subscriptions.
    • Generate new, high-quality leads for our in-house sales teams.
  • Manage a team of two marketing specialists (both based in the UK).
  • Serve as part of the leadership team for these brands, reviewing and refining strategy to drive engagement, retention, and acquisition.
  • Use best-in-class marketing technology including HubSpot, Salesforce, Google Analytics, and Piano.
  • Deliver effective lead generation, campaign execution, website optimisation, and onboarding journeys for subscribers.
  • Provide regular performance reports and insights to senior management and at board level.

Key Tasks and Responsibilities

Strategy & Execution

  • Plan, execute, and track all marketing activities across digital and offline channels.
  • Review and optimise website content and subscriber journeys to improve engagement and conversion.
  • Design and monitor automated workflows (HubSpot) to support acquisition, retention, and engagement.
  • Build a collection of digital templates and sales collateral to support the subscriptions sales team.
  • Ensure all marketing activity aligns with business objectives and brand positioning.

Research, Tracking & Reporting

  • Build and manage data acquisition plans, including list research, building, cleaning, and gap analysis.
  • Develop deep product knowledge to enhance campaign targeting, messaging, and overall performance.
  • Use Google Analytics, HubSpot, and Salesforce to monitor subscriber usage and engagement by segment; share insights with sales and senior leadership.
  • Conduct qualitative and quantitative research to evaluate product perception and identify new opportunities.
  • Collect and analyse customer feedback across multiple touchpoints; share insights with the Global Marketing Director and Brand Directors.
  • Monitor competitor activity and market positioning to refine our own USPs and marketing approach.
  • Deliver monthly reports on subscriptions performance and marketing ROI.

Collaboration & Corporate Contribution

  • Work closely with internal teams including sales, customer services, and other marketers to ensure alignment and consistency.
  • Collaborate with other senior marketers globally to share best practices and drive innovation.
  • Identify opportunities to improve efficiency and campaign performance through automation, technology, and AI.
  • Contribute to wider business initiatives that strengthen marketing’s impact across the organisation.

Requirements

  • Minimum 5 years’ experience in B2B subscriptions marketing.
  • Strong command of English, with excellent copywriting and communication skills.
  • Experience with HubSpot, Salesforce, and CRM/data management tools.
  • Analytical and data-driven, proficient in Excel and Power BI.
  • Strong interpersonal skills, with the ability to build productive relationships internally and externally.
  • Excellent organisational and problem-solving abilities.
  • Tech-savvy and quick to adopt new systems and tools.

Benefits

In addition to a competitive salary, we offer the following benefits: 

  • 20 days annual leave 
  • Medical and dental Insurance 
  • Training & Development 
  • Performance Bonus 
  • Maternity leave 
  • Paternity leave 
  • Compassionate leave 
  • Employee Referral Scheme 

Equal Opportunities 
 
We provide equal opportunities to employees and job applicants and do not discriminate either directly or indirectly, because of any protected characteristic or any other characteristic or activity protected by law. 
 
To fully comply with all laws prohibiting discrimination in all phases of employment, we monitor all job applications anonymously and confidentially for statistical purposes only. 
 
Infopro Digital Earns 2024 Great Place To Work Certification™ 
 
Infopro Digital Asia is proud to be Certified™ by Great Place To Work® in 2024 year.  
 
The prestigious award is based entirely on what current employees say about their experience working at COMPANY.  
 
Great Place To Work® is the global authority on workplace culture, employee experience, and the leadership behaviors proven to deliver market-leading revenue, employee retention and increased innovation. 
 
"Great Place To Work Certification is a highly coveted achievement that requires consistent and intentional dedication to the overall employee experience," says Sarah Lewis-Kulin, the Vice President of Global Recognition at Great Place To Work. She emphasizes that Certification is the sole official recognition earned by the real-time feedback of employees regarding their company culture. "By successfully earning this recognition, it is evident that Infopro Digital stands out as one of the top companies to work for, providing a great workplace environment for its employees." 

#INDPREM

Perks & Benefits Extracted with AI

  • Health Insurance: Medical and dental Insurance
  • Learning Budget: Training & Development
  • Other Benefit: Employee Referral Scheme
  • Paid Parental Leave: Paternity leave
  • Paid Time Off: 20 days annual leave

Infopro Digital delivers thought-provoking intelligence to bring clarity to the world’s most complex markets. Our global team of analysts, journalists and producers helps you connect the dots in the global finance and insurance markets to understand the inter-relationships between risk management, risk transfer, policy, technology and innovation. We are focused on helping you achieve the best results – either to generate new business opportunities or track emerging best practice – with our unique intelligence. Our Promises We provide an AUTHORITATIVE account of market trends, using an analytical approach based on multiple perspectives to bring clarity and insight to complex topics. Our COLLABORATIVE approach brings people and solutions together from across our markets to drive innovation and address industry challenges. We deliver THOUGHT-PROVOKING content, we break new ground and explore new territories, uncovering the potential for disruption and enabling change through valuable, actionable insights. Values Nothing is more important than our INTEGRITY. Impartial and trustworthy content is at the heart of who we are. We are here to create an IMPACT and to add value externally for our customers and internally for our teams We have a VISION of where our markets are heading. Our role is to think big, identify and explain shifts in our markets. We deal in trendlines rather than headlines. We are RESILIENT. Our customers rely on us, so we have to be here for the long term, anticipating and adapting to new dynamics in our markets and our own industry. We create unique, in-depth and proprietary information valued by the experts who transfer and manage risk in the world’s financial markets our information considers the inter-relationship between Policy, Regulation, Structuring, Trading, Investing, Technology, Best Practice and Innovation. Our clients “connect the dots”, generate new business opportunities and improve their operational efficiency using our intelligence solutions.

View all jobs
Get hired quicker

Be the first to apply. Receive an email whenever similar jobs are posted.

Ace your job interview

Understand the required skills and qualifications, anticipate the questions you may be asked, and study well-prepared answers using our sample responses.

Senior Marketing Manager Q&A's
Report this job
Apply for this job