Senior Marketing Manager

Location

This position will be based in Charlotte, NC.

Reporting

This position will report into the SVP, Communications and work day-to-day with Business Unit General Manager's (GMs), Revenue, and Data teams.

Summary of Role 

Palmetto is building the category-defining consumer energy platform and we’re looking for a Senior Marketing Manager to accelerate adoption of our fastest-growing business units, with an initial focus on HVAC / Comfort Plan, while also serving as a product marketing partner to our General Managers. This role sits at the intersection of growth strategy, go-to-market execution, and product storytelling. You’ll own demand generation and performance for priority business units, while helping translate product roadmaps into clear value propositions, launch plans, and sales-enablement that help each GM hit their targets. This is a high-impact role for someone who wants to build, test, learn, and scale, not just run campaigns.

Strategic & Tactical

Drive Business Unit Growth (Primary Focus)

• Own growth strategy and execution for HVAC / Comfort Plan, from awareness through conversion and retention
• Develop and run channel-specific growth programs (paid, owned, partnerships, lifecycle, affiliate, field, etc.)
• Partner with Data & Analytics to define success metrics, dashboards, CAC/LTV models, and test-and-learn roadmaps
• Continuously identify growth bottlenecks and opportunities across the funnel — and fix them
• Build repeatable playbooks that can scale across additional product lines (storage, backup, future energy services)

Act as Product Marketing Partner to GMs

• Serve as the embedded marketing partner for Business Unit GMs
• Translate product features into clear customer value propositions, messaging, and positioning
• Support product launches with GTM plans, briefs, and cross-functional coordination
• Help GMs articulate their narrative for internal alignment, sales enablement, and external storytelling
• Bring customer insights and market signals back into product and pricing decisions

Enable Sales & Revenue Teams

• Develop messaging, decks, one-pagers, and tools that help sales teams clearly explain value and close faster
• Collaborate with RevOps and Sales leaders to align incentives, offers, and messaging
• Identify opportunities to improve attach rates, expansion, and cross-sell across Palmetto’s platform

Build the Growth Engine

• Manage agency and vendor partners as needed
• Bring structure, prioritization, and clarity to fast-moving growth initiatives
• Help define what “great” looks like for growth marketing at Palmetto as we scale.

Qualifications

• 5-8+ years in growth marketing, product marketing, or GTM roles
• Proven experience driving growth for B2C or B2B2C products, ideally in subscription, marketplace, fintech, proptech, or climate/energy
• Hands-on experience owning metrics, not just strategy: building plans, writing briefs,working closely with creative, and analyzing performance
• Experience partnering closely with product leaders or GMs
• Strong growth instincts with a data-driven, experimental mindset
• Comfortable moving between strategy and execution
• Able to influence without authority and thrive in cross-functional environments
• Clear, compelling communicator- written and verbal
• Excited by complexity, ambiguity, and building something new
• Experience in HVAC, home services, energy, or consumer finance preferred
• Familiarity with lifecycle marketing, subscriptions, or leasing models preferred
• Experience supporting multi-product portfolios or marketplaces preferred