Senior Marketing Manager, Paid Social & Brand Media (US Remote)

The Bouqs Company is changing the world one bouquet at a time! We are looking to hire an experienced, results-driven Senior Marketing Manager to lead strategy and execution (hands on keyboard media buying) for paid social and paid influencer campaigns. This role thrives at the intersection of data and creativity, understanding campaign performance and brand storytelling. This individual should be passionate about testing and iterating to unlock insights and growth. The Senior Marketing Manager will also oversee a direct report for organic social and influencers and support upper funnel media (CTV, display). This position reports into the VP of Performance Marketing.  Responsibilities:

Develop and implement data-driven strategies across paid social media and influencer marketing campaigns to achieve upper funnel objectives, executing full-funnel and conversion focused campaigns across Meta and Tik Tok

Oversee agency and vendor management for CTV and Display channels

Plan, allocate, and manage budgets for marketing channels overseen under this role, including technology, agency fees, media expenses, and platform fees to maximize marketing effectiveness

Manage and nurture relationships with existing platform partners (like Meta and Tik Tok) to ensure seamless execution and adoption of industry best practices, proactively identify new partners and vendors to test and add to the mix 

Own performance evaluation, contract negotiations, etc. to ensure alignment with campaign goals and maximize ROI

Manage, coach, and mentor the Social Media Manager, ensuring alignment of organic and paid marketing, content strategy, and oversee influencer outreach

Run goal setting and recommendations for real-time program optimizations, conducting rigorous testing, analysis/measurement, optimizations, and reporting of results

Remain up to date on new technology, platform enhancements, macro trends and competitor activity to apply to strategic plans

Work with cross-functional departments to tell brand and product stories support relevant areas of the business

Qualifications:

5+ years of digital marketing experience in paid social media, including 1+ years of management experience

Bachelor’s Degree or equivalent in a related business or communications field

In-depth knowledge and hands-on experience with Meta and Tik Tok

Excellent written and verbal communication skills, ability to translate quantitative and qualitative data/insights into easily digestible recommendations

Experience leading highly collaborative cross-functional teams in a fast-paced environment 

Hyper-analytical, with a positive, entrepreneurial spirit

Deep knowledge of social media channels, trends, and culture of existing and emerging platforms

Avid user of social media channels and solid understanding of current feature set; an appetite for being the first to new product features

Strong creative instincts- ability to write copy, an eye for aesthetics and branding

Knowledge of Adobe Suite, photo and video capabilities

Ability to create content (static and video) to support paid campaigns, organic social, etc. is a plus!

Compensation & Perks:

Competitive Base Salary Range of $110,000.00 - $130,000.00 + Equity Package 

Health, Dental & Vision with 100% employee coverage 

401k Matching

Three Weeks Paid Vacation

Discounts on The World’s Best Flowers (obviously!)