Overview
A dynamic startup company in the children's toy category seeks an experienced Senior Marketing Manager to lead marketing initiatives and drive business growth. This role combines strategic thinking with hands-on execution, requiring deep understanding of digital marketing, customer behavior, and data analytics.
What You Will Do
Develop comprehensive marketing strategies aligned with business objectives
Create and manage annual marketing budgets
Lead the development of marketing calendars and campaign timelines
Oversee all digital marketing channels including social media, email, and content marketing
Manage relationships with digital marketing agencies and vendors
Map and optimize the customer journey across all touchpoints
Develop personalized marketing campaigns for different customer segments
Implement customer feedback loops to improve marketing effectiveness
Create comprehensive marketing dashboards tracking KPIs
Conduct regular performance reviews and optimize campaigns
Present results to stakeholders and leadership team
What You Will Need
10+ years of marketing experience in startup or high-growth environments, demonstrating adaptability and success in fast-paced, evolving business landscapes with proven ability to scale marketing operations
Extensive track record in B2C marketing, particularly in entertainment or education sectors
Superior English communication skills, both written and verbal
Ability to work independently and lead teams effectively
