Senior Marketing Manager

This role is based in our 222 West Las Colinas Boulevard, Irving, Texas 75039 office. 

Transform Our Tech Events into Revenue Powerhouses

Are you ready to captivate the biggest names in technology and drive exceptional commercial outcomes for world-class events? Join our Commercial Marketing team within Informa Connect's Technology Division and become the creative force behind our global portfolio of Enterprise Technology events.

Your Mission

As our Senior Marketing Manager, Commercial, you'll develop and lead strategic marketing initiatives that attract industry giants to our flagship events like Enterprise Connect, Channel Partners Conference & Expo, and Data Center World. You'll architect and oversee sophisticated marketing campaigns that not only fill our exhibition halls with premium sponsors but also create meaningful connections that drive substantial business growth and long-term partnerships.

What You'll Create

• Strategic Revenue-Generating Campaigns that transform prospects into sponsors and exhibitors through innovative, full-funnel marketing initiatives while establishing best practices for the marketing team
• Comprehensive Data-Driven Strategies by leveraging advanced analytics to optimize campaigns, forecast trends, and demonstrate clear ROI to executive stakeholders
• Market-Defining Narratives that elevate the unique value proposition of our events to decision-makers at top technology companies
• Advanced Sales Enablement Systems including prospectuses, executive pitch decks, thought leadership content, and performance reports that accelerate deal cycles and increase average deal size
• Integrated Multi-Channel Experiences across digital platforms that engage high-value prospects throughout their journey, with particular focus on conversion optimization and retention

Why You'll Thrive Here

You'll have the autonomy to develop innovative marketing approaches and lead cross-functional initiatives while working with a collaborative team dedicated to excellence. Your strategic vision will directly impact business outcomes, connecting technology leaders with unparalleled networking opportunities, industry insights, and vendor-neutral expo experiences featuring over 300 technology suppliers.

• 5+ years orchestrating successful B2B marketing campaigns, preferably in events or technology sectors
• Demonstrated leadership in developing and executing marketing strategies that deliver exceptional business results
• Strategic mastery of digital marketing channels, campaign analytics, and marketing attribution models
• Advanced experience with marketing automation platforms and CRM systems like Eloqua and Salesforce, including integration optimization
• Exceptional strategic storytelling abilities and proven success creating executive-level, customer-centric content
• Outstanding cross-functional leadership skills to partner effectively with Sales, Event Production, Creative, and Central Marketing teams
• Experience mentoring junior marketing team members and driving process improvements

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

The salary range for this role is $85,000-$95,000 based on experience. 

This posting will automatically expire on Dec 31st, 2025.

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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