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Infopro Digital

Senior Marketing Manager

London , United Kingdom
full-time

AI overview

Lead subscriptions marketing for flagship financial brands, driving revenue growth while managing a small team and utilizing top industry technologies for insight-driven campaigns.

Infopro Digital is recruiting for a Senior Marketing Manager to lead subscriptions marketing for our flagship financial markets brands – Risk.net, WatersTechnology, and FX Markets. This is a hybrid role based out of our London office.

Infopro Digital is a B2B group specialising in information and technology. With a presence in 20 countries, we employ 4,000 people of 79 nationalities. Through our market-leading brands, we serve five professional communities – insurance and finance, automotive aftermarket, construction, retail, and industrials – enabling our clients to make informed business decisions and create new opportunities.

Risk Global, part of Infopro Digital, is a 300-person division with offices in London, Lisbon, Nashville, Hong Kong, and New York. Our portfolio includes industry-leading brands such as Risk.net, WatersTechnology, Insurance Post, Insurance Age, Central Banking, and FX Markets.

Our teams are passionate about delivering the best possible outcomes for our markets. We are impact-driven, entrepreneurial, and collaborative – celebrating diverse perspectives and empowering our people to make a difference.

About the Role

As Senior Marketing Manager, you will:

  • Act as the subscriptions marketing lead for Risk.net, WatersTechnology, and FX Markets.
  • Work alongside the Global Marketing Director to design and deliver strategies that:
    • Retain and grow subscriptions revenue.
    • Engage subscribers to ensure maximum value from their subscriptions.
    • Generate new business leads for our sales teams.
  • Manage a team of two marketers based in the UK.
  • Collaborate with brand leadership to review and refine strategy, driving engagement, retention, and acquisition.
  • Use best-in-class marketing technology including HubSpot, Salesforce, Google Analytics, and Piano.
  • Deliver high-quality lead generation, campaign execution, website optimisation, and subscriber onboarding journeys.
  • Provide regular reporting and insights to senior management and board level.

Key Tasks and Responsibilities

Strategy & Execution

  • Execute and track all marketing activities across digital and offline channels.
  • Review and optimise website content and subscriber journeys to improve engagement and conversion.
  • Design and monitor automated workflows (HubSpot) to support acquisition, retention, and engagement.
  • Create digital templates and collateral to support subscription sales.

Research, Tracking & Reporting

  • Build and manage data acquisition strategies, including list research, cleaning, and gap analysis.
  • Develop deep product knowledge to improve campaign targeting and positioning.
  • Monitor subscriber usage by market segment using analytics tools; share insights with sales and leadership teams.
  • Conduct qualitative and quantitative market research, including direct customer calls.
  • Analyse competitor offerings and feed into product development and positioning.
  • Report monthly on subscriptions performance at board level.

Collaboration & Corporate Contribution

  • Work closely with sales, customer services, and other marketing teams to ensure alignment.
  • Collaborate with global marketing peers to share best practices and drive innovation.
  • Explore opportunities to increase efficiencies through AI and other emerging technologies.
  • Contribute to wider business projects as required.

Requirements

    • Minimum 5 years’ experience in B2B subscriptions marketing.
    • Strong command of English and proven copywriting ability.
    • Experience managing and mentoring a small marketing team.
    • Advanced knowledge of HubSpot and CRM systems.
    • Analytical, with experience using Power BI, Excel, and Google Analytics.
    • Strong interpersonal and communication skills, with the ability to build relationships internally and externally.
    • Highly organised, problem-solving, and commercially driven.

Benefits

    • This role is hybrid based in London
    • We have plenty of options for your working preferences.
    • A fantastic holiday allowance that increases as you spend longer with the company
    • Take your birthday off…on us
    • Access to a 24/7/365 Employee Assistance Programme offering support and guidance around all areas of wellbeing and mental health, including face-to-face counselling.
    • Access to our extensive learning programmes, through our dedicated platform, Generation Infopro
    • Paid volunteer days throughout the year where you can contribute your skills and expertise to make a meaningful difference to the lives of others

What you’ll get

Our global employee benefits include:

    • 25 days annual leave (rising up to 30 days)
    • Group personal pension plan
    • Life assurance
    • Interest free season ticket loan (STL)
    • Private medical insurance
    • Employee assistance programme
    • Bonusly employee recognition
    • Employee discount scheme
    • Eye-care Vouchers
    • Discounted gym membership
    • Agile/remote working
    • Bike to work
    • Buying holiday
    • Dental insurance
    • Give as you earn
    • Add partner to gym membership
    • Health cash plan
    • Personal accident insurance

Learn more about us

  • Infopro Digital is a B2B group specialising in information and technology. With a presence in 20 countries, the group has 4,000 employees of 79 nationalities.
  • Infopro Digital connects professional communities.
  • Our brands are leaders in the five key economic sectors: construction and public sector, automotive, industry, risk & insurance, and retail.
  • With our solutions, decision makers make informed decisions and companies develop their business and performance in a sustainable way.

Equal Opportunities

  • We provide equal opportunities to employees and job applicants and do not discriminate either directly or indirectly, because of any protected characteristic or any other characteristic or activity protected by law. To fully comply with all laws prohibiting discrimination in all phases of employment, we have set up a system of monitoring all job applications, we therefore ask you to complete the equal opportunities questions on this form.  
  • This information will be collected anonymously, in confidence and will not be seen by anyone directly involved in the hiring process, it will be stored separately and used only to provide statistics for monitoring purposes. There is no obligation on you to provide information. All applicants will be treated the same, whether or not they provide this information.

#INDPREM

Perks & Benefits Extracted with AI

  • Learning Budget: Access to our extensive learning programmes, through our dedicated platform, Generation Infopro
  • Paid volunteer days: Paid volunteer days throughout the year where you can contribute your skills and expertise to make a meaningful difference to the lives of others
  • Paid Time Off: A fantastic holiday allowance that increases as you spend longer with the company
  • Wellness Stipend: Access to a 24/7/365 Employee Assistance Programme offering support and guidance around all areas of wellbeing and mental health, including face-to-face counselling.
Infopro Digital

Infopro Digital delivers thought-provoking intelligence to bring clarity to the world’s most complex markets. Our global team of analysts, journalists and producers helps you connect the dots in the global finance and insurance markets to understand the inter-relationships between risk management, risk transfer, policy, technology and innovation. We are focused on helping you achieve the best results – either to generate new business opportunities or track emerging best practice – with our unique intelligence. Our Promises We provide an AUTHORITATIVE account of market trends, using an analytical approach based on multiple perspectives to bring clarity and insight to complex topics. Our COLLABORATIVE approach brings people and solutions together from across our markets to drive innovation and address industry challenges. We deliver THOUGHT-PROVOKING content, we break new ground and explore new territories, uncovering the potential for disruption and enabling change through valuable, actionable insights. Values Nothing is more important than our INTEGRITY. Impartial and trustworthy content is at the heart of who we are. We are here to create an IMPACT and to add value externally for our customers and internally for our teams We have a VISION of where our markets are heading. Our role is to think big, identify and explain shifts in our markets. We deal in trendlines rather than headlines. We are RESILIENT. Our customers rely on us, so we have to be here for the long term, anticipating and adapting to new dynamics in our markets and our own industry. We create unique, in-depth and proprietary information valued by the experts who transfer and manage risk in the world’s financial markets our information considers the inter-relationship between Policy, Regulation, Structuring, Trading, Investing, Technology, Best Practice and Innovation. Our clients “connect the dots”, generate new business opportunities and improve their operational efficiency using our intelligence solutions.

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