Senior Marketing Manager

About Smart Protection

At Smart Protection, we help companies safeguard their brands and digital assets across the web through powerful SaaS solutions. From combating counterfeits to preventing brand impersonation and piracy, we’re on a mission to protect what matters most in the digital space. 
We’re now looking for a Senior Marketing Manager to take our marketing strategy to the next level. As the only marketing hire, you’ll play a pivotal role in building brand awareness, generating demand, and driving growth. This is a unique opportunity to lead marketing from the ground up and make a real impact in a growin

Our pillars: Protection, Technology, People and Innovation.

What will you do?

• Own and lead the entire marketing strategy, from planning to execution, with a strong focus on growth and impact.

• Design and execute campaigns focused on demand generation and conversion, tailored to key segments and channels.

• Define and continuously refine buyer personas and customer journey maps to ensure messaging and tactics align with real needs.

• Launch and optimize paid media campaigns (LinkedIn, Google Ads) to drive qualified traffic and leads.

• Monitor and optimize website performance and SEO, aiming to continuously grow organic traffic and conversion.

• Create high-quality content across the funnel—blog posts, newsletters, success stories, and more—to build authority and support sales.

• Develop and manage inbound, ABM, and marketing automation strategies to attract, engage, and convert leads.

• Design and implement lead nurturing workflows in HubSpot to move prospects through the funnel efficiently.

• Track key performance metrics across channels, analyze campaign data, and propose optimizations to boost ROI.

• Collaborate closely with the Product team to align messaging and showcase the value of our platform and features. Work with Sales to gather feedback from the field, improve acquisition strategies, and support opportunity closure.

• Keep an eye on market trends, competitors, and industry shifts, adapting our positioning accordingly.