HG Insights delivers AI-powered Revenue Growth Intelligence solutions that modernize GTM strategy and activation, enabling B2B companies to prioritize, target, engage, and convert the best opportunities faster. Our platform’s analytics and agents turn deep market, account, technology, spend, intent, and customer data into actionable insights and automated workflows that accelerate pipeline and enhance predictability. That’s why 95% of Fortune 1000 B2B tech companies and all major hyperscalers rely on HG Insights to grow revenue, boost efficiency, and improve retention.
We’re seeking an experienced Senior Marketing Manager to lead and execute high-impact programs across events, partner marketing, field marketing, and digital channels. This role is ideal for a driven, detail-oriented B2B marketer who excels at orchestrating end-to-end event programs, building partner engagement, and elevating brand presence through social media, newsletters, and digital content. The role requires strong cross-functional collaboration, operational excellence, and the ability to manage multiple priorities in a fast-paced environment. The role reports to the Head of Corporate Communications and Product Marketing.
If you thrive on making a difference, knocking down objectives, and peer comradery, join the team focused on helping B2B tech vendors take advantage of AI-driven revenue growth intelligence and GTM Activation.
Responsibilities:
Event Marketing
- Plan, manage, and execute end-to-end event programs, including trade shows, conferences, webinars, company events, customer events, and partner events.
- Own event strategy, logistics, expected outcomes, pre- and post-event promotion, and lead capture processes, and post event debrief to ensure continuous improvement.
- Manage on-site events in person to ensure effective and efficient execution.
- Maintain a global event calendar and coordinate event participation across sales, product marketing, marketing and business development,
- Develop compelling event experiences that support pipeline generation, customer engagement, and partner activation.
- Collaborate with Product Marketing, Sales, and Demand Generation to ensure event content, messaging, and assets align with GTM goals.
- Work internally and manage agencies, from selection, scope, execution, and expenditure, to support event program execution.
- Manage and measure budget, event performance, ROI, and post-event funnel impact.
Partner and Field Marketing
- Develop, help manage, and execute partner and field marketing initiatives that drive regional awareness, partner enablement, and localized campaign execution.
- Create and manage co-marketing programs with strategic partners, including joint campaigns, partner events, and content.
- Support field marketing initiatives that drive regional awareness, partner enablement, and localized campaign execution.
- Coordinate partner messaging, and assets that enable partners and sales teams to effectively represent the company’s solutions.
- Manage partner communications, events, campaigns, and program calendars working with product marketing, marketing, sales and partner leaders.
- Manage and measure partner campaign budget, MDF, event performance, ROI, and post-campaign funnel impact.
Digital Marketing and Content Support
- Help support and execution day-to-day digital marketing activities across social media, newsletters, and content distribution channels.
- Own the social media calendar and end-to-end amplification program and operations.
- Develop and publish engaging content including the promotion of events, product updates, customer stories, thought leadership, best practices, and more.
- Manage social media planning and social amplification platform.
- Oversee newsletter content development, activation, and engagement metrics.
Generally contribute to the marketing team.
Qualifications:
- At least 5 years of hands-on event and partner marketing expertise, with progressive growth in managing events, partner/field marketing, and digital/social media marketing.
- A Bachelor’s degree in marketing or at least 5-years of related business experience.
- Excellent communication, presentation, analytics, and project management skills.
- Proven ability to manage multiple service requests, operational budget, performance metrics, logistics, and outside agencies.
- Travel to support events, as well we periodic travel to California headquarters and to participate in company and team meetings.
What we can offer you:
- Enjoy a holistic compensation package that rewards performance and potential, encompassing competitive salary, incentives (bonus and equity), comprehensive benefits, and career development.
- A “Plan, Do, Check, Act” environment that embraces remote work while empowering ingenuity, collaboration, ownership, and achievement.
HG Insights recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law.
