Sr. Marketing Manager, SEO & GEO

Location: US or Pune, India
Reports to: Senior Director, Brand and Communications

About HG Insights

HG Insights delivers AI-powered Revenue Growth Intelligence solutions that modernize GTM strategy and activation for B2B companies. Our platform turns deep market, account, technology, spend, and intent data into actionable insights and automated workflows. 95% of Fortune 1000 B2B tech companies and all major hyperscalers rely on HG Insights to grow revenue, boost efficiency, and improve retention.

We’re seeking a highly skilled Senior Marketing Manager of SEO and GEO to lead our digital performance strategy and execution. This role is ideal for a hands-on, technically adept B2B tech digital marketer who can drive performance and deliver high-impact content that fuels discovery, engagement, leads, and authority. The ideal candidate is an AI first thinker that combines data-driven organic, paid and GEO execution expertise with strong content development and analytical skills. The role reports to the Senior Director of Brand and Communications.

Responsibilities

SEO and GEO Strategy and Execution

Own and execute the digital performance strategy that drives discovery, engagement, and pipeline across organic search and AI platforms.

• Execute hands-on SEO implementation including technical audits, schema markup, site architecture optimization, and deploy on-page and technical optimizations.
• Drive GEO by structuring content for AI citation across ChatGPT, Perplexity, Google AI Overviews, and Claude while building measurement frameworks to track citation frequency and competitive positioning.
• Work and collaborate with the marketing communications team to support optimizing seo/geo agency efforts to fortify outcomes.

Prioritize & Create AI-Enabled Content 

Identify content opportunities to create and transform HG's proprietary data assets into high-authority content using AI workflows, then optimize the technical foundation for SEO, GEO and PPC.

• Develop and continuously refine keyword strategy, prioritization, topic grouping, and semantic clustering.
• Help build and iterate prompt workflows that generate citation-ready content: structured formatting, clear sourcing, author credentials, schema markup.
• Map, optimize and help implement existing optimization for pages and content (web pages, landing pages, blogs, assets, schema, metadata) for rankings, readability, experience, GEO citation, and conversion.
• Use AI to monitor competitive positioning, run content audits, identify underperforming assets, and prioritize refresh opportunities.

Visibility & Continuous Learning

Create and manage a system to identify what's working, what’s not and why.

• Define success criteria, KPIs, dashboards, and reports to evaluate digital performance and content/page delivery.
• Build and manage an editorial calendar aligned with marketing and GTM priorities.
• Establish systematic post-mortems: what content gets cited and why? What changes or optimizations moved the needle? What should be stopped?

Requirements

AI-First Mindset (Non-Negotiable)

• Demonstrated ability to use AI systems for research, content creation, competitive analysis, or workflow automation (professional or personal experience)
• Comfort designing AI-powered workflows for repeatable execution: prompt engineering, output refinement and quality control.
• Mindset that defaults to: automate first, measure everything, iterate fast.

SEO/GEO Foundation

• SEO: 3-5 years hands-on experience executing SEO strategy in B2B SaaS or enterprise software including technical audits, schema implementation, site architecture, and analytics platforms (GA4, Search Console, Ahrefs/SEMrush); recent agency experience preferred.
• GEO: Understanding of how AI retrieval systems work including entity recognition, semantic search, and citation weighting with ability to distinguish between activity metrics and authority metrics.

Strategic Execution

• Ability to design differentiated content programs using proprietary HG data and original research, not just generic strategies and execute content calendars.
• Data-driven decision-making based on evidence (competitor analysis, market trends,citation patterns, conversion data) rather than best practices.
• Strong ownership mindset: you design the system, build the workflows, execute the work, measure the results, and iterate.

This Role Is Not For You If:

• You primarily focus on keyword rankings and backlink building
• You believe GEO is just "SEO for AI" and can be solved with the same tactics
• You expect a fully defined playbook rather than building strategy through experimentation
• You're looking for a management role that oversees execution rather than doing the work
• Your SEO experience is primarily in consumer, e-commerce, or local business contexts

What We Can Offer You:

• Enjoy a holistic compensation package that rewards performance and potential, encompassing competitive salary, incentives (bonus and equity), comprehensive benefits, and career development.
• A “Plan, Do, Check, Act” environment that embraces remote work while empowering ingenuity, collaboration, ownership, and achievement.

HG Insights recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law.