Senior Marketing Manager, Digital Performance

Job title: Senior Marketing Manager, Digital Performance

Location: US or Pune India

Reports to: Senior Director, Brand and Communications

HG Insights delivers AI-powered Revenue Growth Intelligence solutions that modernize GTM strategy and activation, enabling B2B companies to prioritize, target, engage, and convert the best opportunities faster. Our platform’s analytics and agents turn deep market, account, technology, spend, intent, and customer data into actionable insights and automated workflows that accelerate pipeline and enhance predictability. That’s why 95% of Fortune 1000 B2B tech companies and all major hyperscalers rely on HG Insights to grow revenue, boost efficiency, and improve retention.

We’re seeking a highly skilled Senior Marketing Manager of Digital Performance and Content to lead our SEO, AI-EO, and digital content strategy. This role is ideal for a hands-on, technically adept B2B tech digital marketer who can drive performance and deliver high-impact content that fuels discovery, engagement, leads, and authority. The ideal candidate combines data-driven organic, paid and AI search expertise with strong content development skills to improve visibility, traffic, and conversion across digital channels. The role reports to the Senior Director of Brand and Communications.

Responsibilities:

• Work with marketing leadership to develop and set the digital marketing strategic direction. 
• Enhance own the execution and ongoing optimization of B2B SEO, AI-EO, and related programs to accelerate ranking, AI citation, organic traffic, and conversions.
• Select, manage, and evaluate digital agencies or contractors, ensuring alignment, quality, and accountability.
• Justify, document, and improve digital marketing tools and platform use, and related workflows.
• Develop and continuously refine keyword strategy, prioritization, topic grouping, and semantic clustering.
• Lead technical SEO and AI-EO optimization efforts, including on-page improvements, schema, metadata, site architecture recommendations, and algorithm-aligned enhancements.
• Define success criteria, KPIs, dashboards, and reports to evaluate digital performance and content/page delivery and provide insights for improvement.
• Build and manage an editorial calendar aligned with keyword strategy, search intent, and GTM priorities.
• Audit, map, and optimize existing content (landing pages, blogs, assets) for rankings, readability, experience, GEO citation, and conversion.
• Collaborate with creative, product marketing, and demand gen teams to ensure cohesive digital execution, brand alignment, and content effectiveness.

Before You Apply - Role Clarification:

• This is a specialized, operational role requiring recent and significant focus, experience, and expertise in B2B SEO/GEO. We appreciate broader growth marketing and digital demand experience, but please do not apply unless you currently are solely responsible for and directly executing an organization’s or agency’s SEO/GEO program. This role is not for those who possess limited B2B marketing experience or predominantly manage SEO as part of an overall demand generation program.

Requirements:

• 5-8 years of B2B digital marketing experience with deep expertise and success in AI-GEO and SEO strategy, analysis, and execution - AND at least 3 years of recent agency experience focused solely on SEO program management and operation.
• Bachelor’s degree in marketing or communications and a current digital marketing certification.
• Proficiency and technical acumen with organic search, GEO search, and PPC management tools (e.g. GA4, GSC, SEMrush, Ahrefs, Profound, and SearchAtlas).
• Competency in strategy, page optimization, and conversion, analytics, reporting, and managing digital agencies - demonstrated AI tool use.
• Exceptional organization, communication, analytical, writing, editing and content development skills.

What we can offer you:

• Enjoy a holistic compensation package that rewards performance and potential, encompassing competitive salary, incentives (bonus and equity), comprehensive benefits, and career development.
• A “Plan, Do, Check, Act” environment that embraces remote work while empowering ingenuity, collaboration, ownership, and achievement.

HG Insights recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law.