Senior Marketing Manager – Customer Engagement

This role leads SEEK's APAC customer engagement strategy implementation, bringing data-driven experiences to life across candidates and hirers in 8 markets. You'll own regional strategy implementation with clear metrics and continuous optimisation.

Leading a team based across our Asia hubs and Melbourne, you'll provide thought leadership and best practice across the region. You'll partner closely with country marketing teams in Australia, New Zealand, Singapore, Malaysia, Hong Kong, Thailand, Indonesia and the Philippines, plus other Centres of Excellence including Brand, Product Marketing and Data & Insights.

Working alongside Platform Operations and Planning teams, you'll deliver high-impact, on-brand engagement programmes that respect local market needs.

Success means influencing perceptions through consistent brand positioning, driving business performance and building deep, loyal relationships through personalised experiences. Your work will directly advance SEEK's ambition to connect more people to relevant opportunities at scale

Responsibilities 

Strategic leadership & roadmap ownership

• Own multi-year APAC engagement strategy implementation for candidates and hirers, translating ambition into clear OKRs and success measures
• Lead engagement roadmap development and refinement, balancing strategic priorities with business-as-usual optimisations

Performance, analytics & optimisation

• Define right metrics and partner with platform operations and analytics teams to build dashboards providing visibility by market, segment, channel and journey
• Lead test and learn programmes with robust design and clear hypotheses, using data to prioritise initiatives and articulate business impact

Cross-market collaboration & stakeholder leadership

• Serve as regional engagement lead across 8 APAC markets, providing frameworks and best practices that local teams adapt to market context
• Build strong relationships with Product, Technology, Data and Commercial teams to influence roadmaps, co-design solutions and represent engagement priorities in planning forums

End-to-end engagement & journey management

• Provide strategic oversight of customer journeys for key segments from acquisition through to retention and re-engagement across multiple channels
• Guide multi-channel programme design and champion high standards in creative quality, accessibility and localisation while driving personalisation at scale

People leadership & ways of working

• Lead and coach a team, fostering curiosity, accountability and continuous improvement aligned to Our SEEK principles
• Set clear goals and development plans, building capability in strategy, experimentation and AI while embedding effective rituals across the engagement CoE

Technology, data & experimentation advocacy

• Act as senior marketing voice in MarTech and Architecture forums, ensuring customer and team needs are represented in platform roadmaps
• Partner with platform operations to scale reusable components and champion AI adoption to deliver hyper-personalised experiences at scale

Skills and experience 

• Significant experience in CRM, lifecycle or growth marketing with multi-market, multi-channel experience
• Demonstrated experience leading high-performing teams in matrixed organisations
• Deep expertise (ideally) in Salesforce Marketing Cloud (Journey Builder, Automation Studio, multi-channel orchestration)
• Proven track record designing complex customer journeys using data and experimentation to drive measurable results
• Strong analytical skills with ability to define metrics, interpret data and translate insights for senior stakeholders
• Excellent stakeholder management and collaboration skills, influencing leaders across Product, Technology, Data and Brand

At SEEK we offer:

• Annual Performance Bonus Plan
• Support of flexible working, including a mix of office and work from home days depending on your role.
• Paid and unpaid leave benefits including Personal Flexi Days and Volunteer Days, as well as the opportunity to purchase additional leave
• Support for parents with 14 weeks paid primary carers leave and 2 weeks paid leave for partners
• The opportunity to work from anywhere for up to 4 weeks per financial year

At SEEK, we are passionate about fostering a culture of inclusion and wellbeing that embraces and values the diversity of our people. We are a purpose driven business that works with heart.

We know teams with diverse ideas, experiences and perspectives are more creative and are critical to ensuring effective delivery and innovating to enable our future success. As such, we welcome applications from people with diverse backgrounds and life experiences, especially as they relate to gender, sexual identity, culture, faith, disability and life stages. If you have the skills, curiosity and an adaptable mindset but don't meet every responsibility or qualification listed in this advertisement, please still get in touch with us.

Should you require any specific support or adjustments throughout the recruitment process and beyond, please advise us and we will be happy to assist.

For this role, only those candidates with the eligible right to work will be considered.

SEEK kindly requests no unsolicited resumes or approaches from recruitment agencies and will not be responsible for any associated fees.