Senior Marketing Manager

The Opportunity

Brightflag is seeking a passionate and data-driven Senior Marketing Manager to drive demand generation through strategic and high-impact marketing campaigns. This is a unique opportunity to shape and scale our marketing efforts across email, events, and digital channels at a high-growth SaaS company with a differentiated, best-in-class product. As the bridge between brand and demand, your work will have a direct influence on pipeline creation, customer acquisition, and brand visibility.

You’ll work closely with sales and other cross-functional teams to build programs that generate engaged leads and first meetings, ultimately fueling pipeline growth. If you thrive in a fast-paced environment, are energized by clear goals, and are eager to contribute to a winning team and culture, we’d love to hear from you.

What You Will Be Doing

• Own and execute demand generation campaigns across email, sponsored and owned events, and digital marketing channels
• Plan and manage sponsored and owned events that drive engagement, generate leads, and contribute to pipeline goals
• Lead account-based marketing (ABM) efforts, collaborating with SDRs and Sales to identify key accounts and deliver personalized, targeted campaigns
• Build and manage omni-channel digital campaigns (including paid social, PPC, and display) to drive awareness and demand
• Develop, execute, and optimize email marketing programs to nurture prospects and customers across the buyer journey
• Monitor and report on KPIs to demonstrate measurable impact and predict lagging indicators
• Consistently deliver marketing programs that drive demand and are aligned with business priorities

Skills & Experience

To be successful in the role, you need:

• 5+ years of experience in B2B SaaS marketing with a strong focus on email marketing, digital marketing, and events
• Proven success in developing and executing omni-channel digital strategies for targeted marketing campaigns across a multitude of channels including paid social, PPC, and email
• Proven experience planning and executing sponsored and owned B2B events, from initial concept through post-event follow-up—including logistics management, audience targeting, vendor coordination, promotion strategy, and lead capture to pipeline tracking
• Ability to build strong relationships with subject matter experts within the organization and external vendors to align on go-to-market approaches
• Experience with digital advertising platforms including, LinkedIn Campaign Manager, Google Ads (DV360), and Google Analytics
• Experience with marketing automation (Hubspot is preferred) and customer relationship management (Salesforce.com) tools to manage campaign execution and reporting
• Strong skills using Google Analytics to review data analytics and generate reports with insights
• Ability to manage multiple projects 
• Highly proactive with the ability to ideate and and propose solutions to meet business needs

Life @ Brightflag

We’re growing fast and so is the experience we can offer you:

• A huge opportunity to make a real impact, to shape what we do and where we are going.
• The exposure and challenge you need to learn, grow and progress your career in a rapidly growing scale-up.
• Complex technical and business problems to solve and the trust and autonomy you need to go and solve them.
• A sound, helpful team, in a friendly, values-driven and inclusive environment.
• Base salary range: USD $130k - $150k plus bonus.
• Share options.
• 20 days PTO + 4 company ‘Reset’ days throughout the year.
• Comprehensive health insurance, life insurance and long term illness/income protection.
• Learning subsidy of €2,000/US$2,000/AU$3,200 annually, to spend as you wish, plus study and examination leave where applicable.
• Our ‘bookworm’ program also enables you to order a book a month.. on us!
• Wellbeing program & stipend.
• Home office set-up supports.

We are a diverse and inclusive bunch of people. We welcome diverse perspectives and people who make every day count and strive for constant improvement. We do not discriminate based on gender, ethnicity, sexual orientation, religion, civil or family status, age, disability, or race. 

Location & Eligibility

We are looking for a candidate who is happy to work a hybrid schedule in the New York office and from home.  

Your time is valuable. To help with your application, we advise that regrettably we cannot offer work permit sponsorship/ self sponsorship for this role. 

About Brightflag

Hello, We’re Brightflag - one of the fastest-growing tech startups in the legal world - we’re on a mission to transform legal operations. Our patented AI-powered software combined with a best-in-class Customer Success team empowers corporate legal teams to do better, no matter the starting point. Our SaaS platform was the first to apply artificial intelligence and machine learning to legal operations management and has invested more than 100,000+ hours in its development. Using Brightflag, corporate legal teams achieve visibility into their operations, streamline internal workflows, and engage with outside counsel more efficiently. You can learn more about Brightflag Here.