Senior Marketing Executive

This role is based in our Nida Kule Esentepe, Şişli, İstanbul, Türkiye office.

Reports to: Senior Marketing Manager

The Role

This role requires a detail-oriented, creative senior marketing executive with the ability to design and deliver an end-to-end marketing campaign. The individual will be digitally savvy, analytical and data oriented with a history of continuous improvement and learning from past campaign performance. Experience of marketing automation technologies would be an advantage. The candidate will also be ready to take the first step towards management in either managing or mentoring more junior members of the team.

Job Responsibilities

To work with the senior marketing manager and marketing team to deliver successful marketing campaigns for exhibitions, conferences, awards or digital products in line with agreed KPI's.

PLANNING & CAMPAIGN MANAGEMENT

• Work with the marketing managers to deliver outbound marketing campaigns and event websites in line with strategic objectives.
• Follow and update operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time & Action Plans, Content Calendars, Budget Trackers)
• Ensure all tracking is in place (as per Informa guidelines) and that as much of the campaign can be attributed to a channel/activity as possible. Develop ways to incentivise monitoring offline channel performance
• Evaluate the performance of media, associations, industry partners and social media influencers and provide feedback/recommendations to marketing manager.
• Coordinate all deliverables with contras and partner marketing agreements
• Analyse previous performance and work with CRO to recommend website strategy to maximise relevant traffic and conversion
• Identify  the relevant audience profiles, build segments and coordinate with suppliers for the delivery of direct marketing campaigns
• Develop marketing budgets in line with plans and maintain budget trackers
• Raise PO’s and maintain budget trackers and manage payments to suppliers

ANALYSIS & INSIGHT

• As directed by the marketing manager, monitor campaign performance and produce relevant and timely reports
• Share relevant insights with the marketing manager to drive revenues or pursue new opportunities
• Analyse and report trends over time and use these insights to build more effective campaigns
• Work with data & insights team to capture relevant and timely data (onsite & post-show surveys, registration forms, industry research etc.)
• Work with internal teams to ensure data governance and data management policies are adhered to
• Provide pre-agreed reports during and post-campaign to monitor channel effectiveness and ROI
• Use recommended campaign analytics dashboards daily to monitor performance
• Become part of a culture of testing and metrics-driven decision making in the team
• Share case studies with marketers within the team, EMEA division and Informa Markets business

MARKETING EXECUTION

• Identify the target audience and key segments within the target universe
• Develop personas, value propositions and messaging for each of the key segments
• Send timely, relevant communications through a designated mix of channels and optimise the effectiveness of these channels
• Monitor and adjust campaign activity based on performance metrics
• Develop and deliver content through selected channels (email marketing, social media, digital marketing, direct mail etc.)
• Build, maintain and optimise product websites and work with internal or external support teams to make advancements and maximise conversion from the sites
• Manage and format any external files for import into the Informa database
• Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed standards

• Manage PR agency (internal or external) with input from the marketing manager and event manager /event director

• Establish relationships with and manage strategically important partners to ensure maximum exposure at lowest cost to show budget

TEAM MANAGEMENT

• Line manage or work with one or more marketing executives to execute campaigns according to the agreed plan
• Provide guidance, feedback and inspiration to line reports/assisting team
• Work with line reports & marketing team to ensure successful delivery of marketing campaigns in line with agreed KPI’s, event and divisional strategy
• Work with line reports (in the event of line management responsibility) to develop skills and competencies and ensure they have a clear development roadmap
• Ensure adoption and optimisation of marketing technology solutions, identify training needs and ensure line reports are technically proficient (in the event of line management responsibility)
•  Reflect the high-performance culture of the marketing team
• Used LinkedIn Learning and management training courses to prepare for individual line management and managing a team

• Analytical and questioning mindset
• Focussed on real-time performance and ROI
• Deadline and target-driven
• Ability to build effective relationships with partners and stakeholders
• Highly collaborative and tenacious team player
• Fast learner and committed to personal development and growth
• Takes pride and ownership of their work
• Adaptable and able to work in a pressurised environment
• Experience of using email marketing or marketing automation technology (Eloqua)
• Experience of working with CMS platforms (Adobe Experience Manager)
• Experience of working with databases and data selection/management software
• Database development and growth including segmentation / advanced targeting
• Experience in marketing analytics and reporting platforms (Adobe Analytics)
• Knowledge of digital marketing practices (PPC, SEO and online advertising)
• Excellent verbal and written communication skills in English and in Turkish
• Educated to degree level or equivalent
• Experience of managing social media channels, scheduling, listening and analysis
• Experience multivariate or AB testing practices
• Formal business/marketing higher education qualification
• Verbal and written communication skills

In support of the Turkish Governments initiative to increase the representation of disabled individuals in the workplace, we actively encourage and welcome applications from candidates that consider themselves to be disabled and/or are registered with ISKUR.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com.

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Time out: Take up to four days per year to volunteer, with charity match funding available too plus a day off for your birthday!
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Company funded private medical insurance
• A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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