Senior Marketing Executive

This role is based in 240 Blackfriars, London

Key Responsibilities

Marketing Strategy & Campaign Execution:

• Develop and implement multi-channel marketing campaigns to drive audience acquisition, engagement, and retention for Vitafoods Europe.
• Create compelling content and messaging tailored to target audiences across email, social media, PR and other digital platforms.
• Collaborate with internal teams and external agencies to ensure consistent brand positioning and impactful marketing strategies.
• Build relationships with media partners and work with the Marketing Assistant to develop a strategy which enhances brand visibility, expands audience reach and amplifies the campaign.
   
• Work with the Senior Marketing Manager and Marketing Operation Manager to brief event registration, assisting with testing, email set up and registration monitoring.
   
• Support the Marketing Assistant with the set up and management of advocacy tools Feathr and Ingo, ensuring set up is accurate and the tools are optimised throughout the campaign.

Project Management:

• Take full ownership of assigned marketing projects, from planning and execution to monitoring and reporting.
• Manage timelines, budgets, and deliverables to ensure projects are completed efficiently and effectively.
• Coordinate with cross-functional teams, including sales, event operations, brand and sponsorship, to align marketing efforts with event goals.

Data Analysis & Reporting:

• Monitor campaign performance and analyse data to identify trends, insights, and opportunities for optimisation.
• Segment data for targeted email campaigns
• Prepare detailed reports on marketing KPIs and ROI, presenting findings and recommendations to stakeholders.

Stakeholder Collaboration:

• Work closely with the event team to understand objectives, audience needs, and market trends.
• Build strong relationships with the brand, content sales and sponsorship and event operations teams to ensure that projects are delivered in line with key objectives.
• Be part of an award-winning marketing team that values innovation, collaboration, and excellence.
• Take ownership of your own projects and develop your skills in project management and strategic marketing.
• Work on Vitafoods Europe, a flagship event in the booming nutraceutical industry, now hosted in the dynamic city of Barcelona.
• Enjoy opportunities for professional growth and career development within Informa, a global leader in events and publishing.

Where You'll Work

Our team is based in central London, with stunning skyline views. We work in the office three days a week.

About You

Skills & Experience:

• Degree level education
• Fluent English speaker
• Proven experience in marketing, ideally within events or a related industry.
• Strong project management skills, with the ability to manage multiple tasks and deadlines simultaneously.
• Proficiency in digital marketing tools and platforms, including CRM systems, email marketing software, and analytics tools.
• Proficient in MS Office and project management tools
   
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and with external stakeholders.
• Analytical mindset, with the ability to interpret data and make data-driven decisions.

Personal Attributes:

• A curious and proactive marketeer, eager to learn and explore new ideas.
• Driven and results-oriented, with a willingness to go the extra mile to achieve success.
• Creative thinker with a passion for delivering impactful campaigns and engaging content.
• Team player who thrives in a collaborative and fast-paced environment.
• Ability to work under pressure and meet deadlines.
• Willing to travel occasionally.

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

· Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks

· Broader impact: take up to four days per year to volunteer, with charity match funding available too

· Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves

· Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year

· A flexible range of personal benefits to choose from, plus company funded private medical cover

· A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares

· Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more

· Recognition for great work, with global awards and kudos programmes

· As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. See how Informa handles your personal data when you apply for a job here.