Senior Marketing Executive (AI, Social Media & Events - MENA)

TLDR

Manage social media, create AI-driven content, and execute offline marketing events across the MENA region with a focus on efficiency and effective lead capture.

We are looking for a hands-on marketing professional to manage social media, create AI-driven content, and execute offline marketing events across the MENA region.

This is an execution-focused role for someone who can produce content consistently, use AI tools effectively, and manage marketing activities end-to-end.

Content Creation (AI-Driven)

  • Create engaging content for social media using AI tools
  • Produce:
    • Educational posts (trading/markets)
    • Short-form videos (Reels/TikTok)
    • Carousels and static creatives
  • Repurpose content across multiple platforms

Social Media Management

  • Manage platforms (Instagram, TikTok, LinkedIn, X)
  • Plan and execute monthly content calendars
  • Schedule and publish posts consistently
  • Monitor comments, messages, and engagement
  • Track performance and optimize content

Events & Offline Marketing

Plan and execute:

    • Seminars
    • Client events
    • Small-scale activations

Manage:

    • Venues
    • Suppliers
    • Logistics
    • On-ground execution

Lead Capture & Follow-Up

  • Capture leads from events and campaigns
  • Upload and manage leads in CRM
  • Execute follow-ups (email / WhatsApp)
  • Ensure no leads are lost

Tools & AI Usage

  • Use AI tools to improve efficiency and output
  • Work with tools such as:
    • ChatGPT
    • Canva
    • CapCut
  • Continuously improve workflows

Requirements

  • 4–7 years of marketing experience
  • Strong experience in:
    • Social media management (hands-on)
    • Content creation
  • Experience organizing events (seminars, meetups, etc.)
  • Familiarity with AI tools for marketing
  • Experience in MENA region
  • Arabic language is a strong advantage

Zeal Group is a global FinTech organization that specializes in innovative financial products and solutions. With a diverse team of over 700 professionals, we focus on delivering advanced multi-asset trading solutions through our subsidiary, Traze, catering to the dynamic needs of modern markets. Our widespread presence across continents underlines our commitment to driving growth and technological excellence.

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