Senior Marketing Coordinator

About Lyssn

Lyssn.io, Inc. (Lyssn) is the most advanced and established software platform using AI for the next generation of behavioral healthcare and human services training, assessment, automation and improvement. 

Working at Lyssn

We founded Lyssn with a single conviction: Health and well-being is a basic human right, and people who are suffering should have access to the best quality treatments.  Our vision is to design clinical, evidence-based technologies (validated through peer reviewed studies) that maximize therapists, counselors, coaches, and caseworkers’ ability to help their clients and patients at scale; and we offer a suite of technologies to enhance training, supervision, and quality assurance to do just that!

Our company spans a diverse range of innovative areas including natural language processing, machine learning, psychotherapy research, clinical assessment and behavioral coding, implementation science, project management, software development, UI design, community-based research, and small business development. Nearly all of our founders (Ph.D level psychologists and data scientists) are active in Lyssn’s day to day business and you will be working with all of them in this role. 

Location

Lyssn is based out of Seattle, WA. The majority of work can be conducted remotely through telecommuting. Travel to in-person Lyssn team meetings is required – approximately 2-3 times a year.

Inclusion is our mission

Our products train providers in acceptance and appreciation of cultural, socioeconomic, gender, religious, neuro and other core aspects of diversity. To create products that serve people from all walks of life, we need to include everyone.  Therefore, we hire great people from a wide variety of backgrounds, not just because it’s the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for psychotherapy and human services, we welcome you to join the Lyssn team. 

Job Type / Schedule

 Lyssn is looking for an individual with a solid background in marketing and sales support to be a senior marketing coordinator, working as part of the overall marketing team and aligned with Lyssn sales. The individual will work across conference/event support, social media and other content development, and product marketing. The goal of this position will be to enhance Lyssn’s visibility in the marketplace and, critically, to help drive and cement sales leads at the top and in the middle of the sales funnel.

Lyssn is looking for an individual with a background in coordinating marketing and conference logistics, supporting sales and product teams in the development of messaging and materials, and creating B2B social media and other content with appropriate oversight. 

This position will report directly to the Lyssn Marketing Manager, and will also have day-to-day engagement with sales and product teams. 

Core success metrics for this position are 1) conference lead generation performance; 2) email campaign performance; and 3) execution of all campaign tasks in accordance with brand guidelines.  

Successful applicants will have a strong interest in healthcare and/or human services, and ideally have demonstrated commitment to improving the world of  mental healthcare in particular. 

This is a full time 40 hour per week remote position with flexible schedule.

Essential Functions

The Marketing Coordinator will:

• Conference/event support: 40% 
• Work directly with Marketing Communications Manager and in coordination with relevant sales team members to manage all conference tasks
• Support all webinar initiatives & tasks 
• Execute on practical tasks such as email scheduling, shipping logistics, and printing. 
• Occasionally travel on location to assist with booth set up and event planning in person. 
• Marketing Operations: 10%
• Maintain and update all campaigns and contact lists are current in Hubspot CRM 
• Generate regular reports on marketing metrics and campaign performance
• Implement monthly data cleaning protocols through regular database maintenance and keep marketing dashboard current
• Support lead tracking by ensuring that all contacts are properly tagged for marketing reporting
• Document marketing processes and maintain operational calendars
• Market Research: 10%
• Help the team stay up to date on market & competitive research
• Maintain research databases and prepare summary reports
• Monitor industry news and distribute relevant updates to internal stakeholders
• Support the development and maintenance of customer personas and market positioning materials
• Own and pitch new strategies of communication for our target markets
• Product Marketing Support: 20% 
• Assist with the marketing project management across training/implementation/customer comms for all new products and product updates
• Organize and maintain product marketing assets including screenshots, video, and documentation
• Compile new product information from all team members to inform marketing campaigns
• Help maintain consistent product messaging across all marketing channels
• Develop and Manage Content: 20% 
• Social media community management, primarily on LinkedIn
• Execute the company’s LinkedIn content calendar with regular, consistent posting
• Create and edit marketing graphics and ad assets in Canva according to brand guidelines 
• Coordinate blog publication schedule and assist in interviewing / writing content
• Prepare and distribute quarterly email newsletters and campaign communications for both customer and prospective audiences
• Support content organization and digital asset management
• Assist with basic website updates and maintenance of marketing content

In addition to specified tasks, this position will have the opportunity to define additional growth areas that both contribute to Lyssn’s sales and marketing goals and provide for professional development and the opportunity to develop new skills.

Requirements

Candidates are required to demonstrate the following skills/experience:

• Project management, including demonstrated ability to coordinate development, delivery, set-up, and retrieval of collateral, conference, and other assets in a process that cuts across marketing and sales departments
• Experience in a fast-paced startup or startup-like environment, where significant autonomy combines with an expectation of good judgment and collaboration is the norm
• Experience with marketing automation platforms, preferablyHubspot
• General content development, including both copy and basic design competency (Canva preferred), interviewing, and web/SEO content
• Some experience with external agencies preferred
• Social media marketing, particularly LinkedIn and YouTube, including content development, calendar management, and reporting/analytics
• Strong written and verbal communication skills
  
  Demonstrated success driving improved sales leads and social media metrics will be prioritized in the selection process.

Benefits

• Insurance
• Medical (Regence Blue Cross)
• Dental (Delta Dental)
• Vision (VSP Vision Care)
• Life/AD&D (Unum)
• Excepted Benefit Health Reimbursement Arrangement (EBHRA)
• Employee assistance program
• 401(k) retirement plan with an Employer Match program
• Paid Leave: vacation, sick, holiday, bereavement, parental leave, jury duty
• Corporate matching charitable giving program
• Internet and Home Office Stipend
• Additional benefits may be discussed during the hiring process

Compensation

The target total compensation for this position is $60,000 - $70,000. New Lyssn employees are granted stock options (subject to board approval).

Equal Opportunity

Lyssn is an Equal Opportunity Employer committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We are committed to fair employment practices regarding citizenship.