Senior Marketing & Communications Lead, Esports Betting (m/f/x)

AI overview

Own GRID's market presence for esports betting through strategic narrative and communication, working closely with product, commercial teams, and external partners.

Senior Marketing & Communications Lead, Esports Betting (m/f/x)

  • Do you enjoy turning complex products into a clear, confident story?

  • Are you creative, curious, and comfortable with ownership and agency?

If the answers to the above questions are yes, then this role could be ideal for you!

GRID is building the official data layer behind regulated esports betting. We capture every in-game moment and turn it into reliable, high-performance data-powered products used by sportsbooks, teams, and media.

In this role, you’ll own how GRID shows up to the market for esports betting: the narrative, the announcements, the thought leadership, and the partner launches that prove why official in-game data matters.

You’ll operate end-to-end—strategy and execution—working closely with the VP of Growth, the commercial and product teams, as well as external partners, including rights holders and enterprise tech companies.

This is a high-impact role for someone who can write, judge what’s newsworthy, coordinate stakeholders, and consistently deliver marketing assets that drive credibility and pipeline.

Requirements

What you will do 

  • Own GRID’s brand: messaging architecture, proof points, and competitive narrative

  • Lead end-to-end communications and PR: press releases, announcements, media list management, outreach, briefing docs, executive comms

  • Build and run a repeatable content engine (case studies, partner stories, product narratives) from internal expertise

  • Plan and execute partner co-marketing with Growth + Commercial: campaign calendars, approvals, distribution, and reporting

  • Own key external channels for the vertical: LinkedIn narrative execution and core website updates

  • Produce and maintain GTM enablement assets (one-pagers, decks, case studies) with a tight feedback loop from Sales/Growth

  • Track and report monthly performance across comms, campaigns, content adoption, and inbound quality

Your skills will include

  • Experience in B2B marketing with strong hands-on writing across content and communications

  • Strong editorial judgment and an instinct for what’s actually a story (and how to tell it clearly)

  • Comfort translating technical products and data into credible market narratives and sales-ready proof points

  • Ability to operate independently end-to-end, prioritize well, and ship consistently in a fast-moving environment

  • Bonus: familiarity with betting, sports tech, or esports ecosystems

Benefits of working at GRID

  • Flexible working conditions

  • Mental health support

  • Company and team-wide events

  • Work travel opportunities with travel insurance

  • Training and development budget

About our culture

  • Flexibility: Work from the place that inspires and motivates you the most! From our awesome Berlin/ Wroclaw offices to the comfort of your own home. Meet up in person with your colleagues every so often, making use of the travel opportunities GRID offers

  • Sustainability: We want our employees to be well-rested and able to perform effectively. We offer a generous vacation allowance (28+ days a year) and the opportunity to speak with professional counselors to support mental health, covered by the business

  • Pragmatic: GRID thrives on being rational, allowing us to make the best decisions rather than keeping to rigid processes and procedures that don’t work well for us

  • Fostering growth: Empowering employees who are determined to grow by providing a self-development budget and strong career advancement opportunities. Support from your teammates to guide and encourage you to grow in your desired professional field

  • Company culture: We believe a diverse industry is best served with an inclusive and diverse workforce. With people based in over 24 countries, our latest employee survey shows that more than 98% agree GRID provides a supportive, effective remote work environment

About GRID

Founded in 2018 in Berlin, GRID offers the GRID Data Platform to the esports & games industry. Specializing in in-game and play-by-play data, GRID curates data for game developers and tournament organizers and leverages its data platform to unlock the potential of the right holders’ data assets for the purposes of storytelling, fan engagement, and integrity.

GRID’s official data partnerships cover multiple partnered rights holders (data sources) and integrated commercial data consumers, covering 15+ game titles. Our exclusive data partners include the likes of Riot Games, Ubisoft, Krafton, Moonton, BLAST, PerfectWorld, Hero Esports and CCT.

If you have the ambition and desire to work at the forefront of cutting-edge industry projects, then GRID is the place for you.

Apply today to find out more and begin your journey!

Perks & Benefits Extracted with AI

  • Flexible Work Hours: Flexible working conditions
  • Other Benefit: Training and development budget
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