Senior Marketing Campaign Specialist

Why Verifone

For more than 40 years Verifone has established a remarkable record of leadership in the electronic payment technology industry. Verifone has one of the leading electronic payment solutions brands and is one of the largest providers of electronic payment systems worldwide.

Verifone has a diverse, dynamic and fast paced work environment in which employees are focused on results and have opportunities to excel. We take pride in the fact that we work with leading retailers, merchants, banks, and third party partners to invent and deliver innovative payments solution around the world. We strive for excellence in our products and services, and are obsessed with customer happiness. Across the globe, Verifone employees are leading the payments industry through experience, innovation, and an ambitious spirit. Whether it’s developing the next platform of secure payment systems or searching for new ways to bring electronic payments to new markets, the team at Verifone is dedicated to the success of our customers, partners and investors. It is this passion for innovation that drives each one of our employees for personal and professional success.

About the role

We’re looking for a Senior Marketing Campaign Specialist who thrives on hands-on execution and has a passion for building, running and optimizing campaigns that drive measurable business impact. This role is ideal for someone who enjoys getting into the details of campaign setup, working with marketing automation and analytics tools, and continuously testing and improving performance. 

As a key member of our marketing team, you will be responsible for planning, executing, and optimizing demand generation campaigns across multiple channels using our marketing tech stack. Your focus will be on delivering campaigns that attract new customers and nurture existing ones to increase retention and revenue growth. 

You’ll manage the end-to-end campaign lifecycle - from concept and setup through execution, reporting, and optimization - ensuring that every initiative is data-driven and aligned with business goals. This includes collaborating closely with internal stakeholders to build integrated lead-to-revenue programs for our 2Checkout business, maintaining smooth campaign operations, and leveraging martech tools to maximize efficiency and results. 

What Makes This Role Exciting

• Lead and influence demand generation strategy across global markets. 
• Work with a diverse, fast-moving team at the forefront of payment technology. 
• Build and scale advanced marketing operations and analytics functions. 
• Contribute directly to business growth and revenue impact. 

Key Responsibilities:

Campaign Strategy & Execution: 

• Develop and implement strategic marketing campaigns to support demand generation, acquisition, retention, and growth goals. Maintain and evolve a scalable campaign architecture aligned with business objectives.

Marketing Automation & Tools: 

• Utilize platforms like Marketo, Salesforce, and Pardot to build campaigns, manage workflows, and enhance data-driven decision-making. Improve tools, templates, processes, and lead scoring models for optimal performance.

Data Governance & Compliance: 

• Ensure data accuracy, integrity, and compliance with privacy regulations (e.g., GDPR). Collaborate with the Privacy Office and internal stakeholders to uphold data protection standards.

Lead Management: 

• Own the lead lifecycle from generation through conversion. Partner with Sales and Field Marketing to qualify, nurture, and accelerate leads through the funnel using best practices in targeting, segmentation, and content strategy. 

Performance Measurement: 

• Design and deliver dashboards and reports that track lead volume, quality, funnel progression, and ROI. Provide weekly performance updates and actionable insights to stakeholders. 

Campaign Optimization: 

• Continuously refine campaigns through A/B testing, personalization, landing page optimization, email deliverability improvements, and ongoing performance analysis. 

Cross-Functional Collaboration: 

• Act as a key liaison between Marketing, Sales, and Operations teams to align on strategy, improve lead management processes, and drive shared revenue goals. 

Skills and Experience We Desire

• Bachelor’s degree in Marketing, Business Administration, Statistics, Economics, or related field. 
• 5+ years of experience in demand generation and marketing operations, preferably in a B2B or e-commerce environment. 
• Proficiency in working with marketing automation tools (Marketo, Pardot), CRM platforms (Salesforce), and Excel. 
• Experience in email marketing, lead scoring, nurturing, data segmentation, and campaign reporting. 
• Strong analytical skills with the ability to interpret data and present actionable insights. 
• Excellent project management, multi-tasking, and cross-functional collaboration skills. 
• High attention to detail with a systems/process-oriented mindset. 
• Comfortable in a fast-paced, ever-evolving environment. 
• Proven ability to think creatively, solve problems, and deliver results. 

Our Commitment

Verifone is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Verifone is also committed to compliance with all fair employment practices regarding citizenship and immigration status.