The Sr. Marketing Associate reports directly to the Assistant Marketing Manager for Campaigns and is responsible for supervising Driver Related Comms from covering over-all copy and content writing for Driver audience to conceptualizing engagement and managing the Driver Social Media page.
What you'll do:
Copy / Content Writer: Writing, editing and publishing engaging organic posts for social media networks from headlines, captions to content. Also ensures the cohesiveness of brand tone and voice across Organic and Paid Social Media Content.
Social Media Strategist: Uses social media tools to identify search trends and creates content that optimize Driver Online engagement.
Administrative: Coordinates and ensures all Driver related comms from other departments are aligned to campaigns and meets comms launch deadline.
What we seek:
Data Driven: Knows how to understand what our target Drivers are looking for, engagement metrics of our digital assets and measures the effectiveness of our social media strategy and tactics.
Test & Learn Mentality: To be open enough to try new channels, strategies & learn from them. A/B testing targeting, strategies and creatives.
Creative Problem-solver: Finds creative executions fit for the brand’s communications and awareness goals.
High autonomy: Self-organized, passionate with a can-do attitude and own end-to-end projects.
What we seek:
Bachelor’s degree in Marketing, Business Administration, Communications, or a related field; a Master’s degree is a plus
4+ years of experience in marketing, preferably with exposure to digital marketing, campaign management, or B2B/B2C marketing
Strong understanding of marketing principles, brand management, and customer engagement strategies
Must be willing to work onsite in 4F, Tower 2 Paranaque Integrated Terminal Exchange (PITX), 1 Kennedy Road, Brgy. Tambo, Paranaque City
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