Senior Marketing Analytics Manager

About the role

We are looking for an experienced Senior Marketing Analytics Manager to join our team, reporting to the Director of Marketing Analytics. In this highly visible role, you'll be a key partner to marketing stakeholders, data engineering, and other cross-functional teams.

You're a hands-on expert who will own critical measurement frameworks, build and maintain insightful dashboards, and develop sophisticated attribution models. You won't just report the numbers; you'll be expected to uncover deep insights, make strategic recommendations, and drive the business forward through data-driven storytelling.

This position is hybrid (3 days per week in office) and is located in Austin, TX. 

About the team

Our Marketing Analytics team is the strategic data hub within the Marketing organization. Our mission is to empower marketers with a strong data foundation, accessible insights, and strategic guidance. We strive to optimize every marketing dollar for maximum efficiency and impact, ensuring that data is at the heart of every decision we make.

What will you be doing?

You will serve as a strategic marketing analytics partner, leveraging deep data analysis, advanced measurement models, and experimentation to provide actionable insights. Your core mission is to empower the marketing team with data-driven strategies, optimize campaign performance, and champion a culture of data-centric decision-making across the organization to drive business growth and maximize ROI.

• Lead Deep-Dive Analysis: Perform sophisticated analyses using advanced SQL, data modeling, and statistical techniques to uncover actionable insights that drive marketing strategy and execution.
• Own the Measurement Framework: Design, build, and maintain robust marketing measurement models, including but not limited to Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and customer lifetime value (LTV) to assess marketing efficiency and ROI.
• Drive Experimentation: Own the end-to-end process for A/B and incrementality testing, from hypothesis generation and experimental design to analysis and strategic recommendations.
• Be a Strategic Partner: Serve as a key analytics partner to Marketing stakeholders. Translate complex data findings into clear, concise narratives and actionable strategies to grow the business.
• Enhance Data Infrastructure: Collaborate with Data Engineering and Analytics teams to develop and automate robust reporting, dashboards, and underlying data pipelines, ensuring data integrity and accuracy.
• Champion a Data-Driven Culture: Act as a thought leader and subject matter expert. Elevate the team’s collective knowledge by sharing your experience, and evangelize an analytics mindset across the entire marketing organization to help shape a more data-centric culture.

What are we looking for?

• A Bachelor’s or Master’s degree in a quantitative field like Statistics, Economics, Computer Science, Data Science, or a related discipline.
• 5+ years of experience in an analytics role, with at least 3+ years focused specifically on marketing analytics.
• Expert proficiency in SQL for complex data extraction in a cloud data warehouse (BigQuery is a plus), combined with strong proficiency in Python or R for statistical analysis and modeling (e.g., Pandas, scikit-learn, statsmodels).
• Deep, hands-on experience in marketing measurement, including attribution modeling (MTA, MMM), incrementality analysis, and experimental design (A/B testing), with a strong understanding of the underlying statistical principles.
• Proven experience building insightful and user-friendly dashboards using BI tools like Tableau, Looker, or Power BI.
• A strategic mindset with the ability to connect complex data directly to business goals and influence decision-making at all levels of the organization.
• Exceptional organizational and project management skills, with the ability to prioritize and manage multiple projects in a fast-paced environment.

What will make you stand out?

• Hands-on experience building a Marketing Mix Model (MMM) from the ground up.
• Master’s degree in a highly quantitative field.

The Tech

• Data Warehouse: Google BigQuery
• BI & Visualization: Tableau, Looker
• Programming & Statistical Analysis: SQL, Python, R
• Project Management & Collaboration: Jira, Confluence, Google Suite

What do we offer?

• 🏠 We are a hybrid company. All team members at Auctane in Austin come into the office Tuesdays, Wednesdays and Thursdays.
• 🛬Take the reins of your time off with our Flex Time Off policy – because work-life balance should always be in your hands!
• 🌅 We offer 12 paid holidays for all of our US employees!
• 💰401k employer matching program – because your future deserves a friendly boost!
• ⭐️We conduct annual merit reviews to recognize and reward your hard work and achievements.
• 🏟️ Company events, we work hard, play hard! We do our best every day, even at our regular team-building events.
• 🏢 Attractive office space in the heart of central Austin, Texas (free drinks, snacks…).
• 🍽Indulge in weekly catered lunches at our office – a delicious perk to fuel your work.
• 🏐 Health and Wellness: The well-being of our team is super important to us. Choose from different options that include medical, dental, and vision plans. 
• 🏋🏾‍♀️Fitness center in the office with Tonal Mirrors, Pelotons, free weights, etc.
• 🧠Employee Assistance Program. We offer up to 8 free mental health sessions. 
• 💪🏽We offer gym discounts to help you stay fit and healthy!
• 📚We offer education reimbursement to all employees, ensuring that you can pursue your educational goals while excelling in your career with us. Invest in your future and let us support your growth every step of the way. 
• 🔗 Employee Referral Program! We reward employees helping us find top talent!
• 💜 An inclusive, casual and upbeat work environment. The personality and opinions of each of our team members are important and valid; we aim to offer all employees a safe environment where they can be themselves and thrive.

Additional Position Duties: (The following is a list of what all employees, except those with medical accommodation, may be regularly required to do.)

• Sit for prolonged periods of time
• Utilize wrist and hands for a prolonged period of time
• Walk short distances
• Stand for short periods
• Speaking and conversing with others
• Lift up to 25lbs without assistance up to chest height

Equal Opportunity Employer/Veterans/Disabled

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