Location: Cambridge, UK – Hybrid (This position can accommodate flexible working options. However, candidates must be based, or willing to relocate, within a comfortable commuting distance of our Cambridge office to attend onsite as required.)
Want to work in a team that drives the data and insights behind the RuneScape franchise?
As a Senior Marketing Analyst (12–14 month maternity cover), you’ll help shape data-led strategies that power player acquisition, engagement, and retention across the RuneScape franchise and beyond. You’ll act as a subject matter expert, delivering impactful insights, scalable reporting solutions, and performance analysis that guide key marketing decisions. You’ll also support improvements in analytics processes and contribute to team development through knowledge sharing and best-practice guidance.
• Providing actionable market and player insights to address key strategic and tactical questions.
• Tracking, reporting, and analysing the performance of digital marketing activities, ad-hoc requests, and automated reporting.
• Analysing external and internal player data using database queries, spreadsheet models, web analytics tools, statistical tools, and campaign management platforms.
• Assessing A/B and multivariate tests and providing clear recommendations based on results.
• Analysing paid media campaign data to uncover insights and guide performance improvements and budget decisions.
• Collaborating with the Digital Marketing team to translate ambiguous questions or metrics into clear, impactful analysis.
• Presenting conclusions to business stakeholders in a clear and practical way.
• Partnering with Data Engineering on data requirements to ensure high-quality deliverables.
• Conducting analysis using version control, documentation, and reproducible workflows.
• Proven experience in an analytical marketing role within a data-driven, performance-focused environment.
• Solid understanding of performance marketing principles, marketing channels, and campaign optimisation.
• Demonstrable ability to translate data into actionable insights and present them effectively.
• Working skill in SQL and a statistics language (e.g., Python or R).
• Experience using dashboarding tools such as Tableau or Power BI.
• Experience automating data processes to reduce manual effort.
• Proficiency with Microsoft Excel.
• Strong domain knowledge in assessing digital products and using analytics, statistical modelling, and associated toolsets.
When you join Jagex you can look forward to a generous Perks & Benefits package including:
Private Healthcare, including Dental Plan.
Minimum 6% Pension contributions.
Employee Assistance Programme & onsite Counselling.
Life Insurance.
Discretionary annual performance bonus.
Enhanced family leave policies from day 1.
Flexible working hours.
25 days annual leave + Bank holidays & the option to buy/sell holidays + so much more!
Jagex is a leader in developing and publishing deep, engaging online games that connect millions of players worldwide. Best known for the RuneScape franchise—including Old School RuneScape, RuneScape, and the open-world survival crafting game RuneScape: Dragonwilds—we have proven success in delivering immersive Forever Games and fostering strong player communities.
We strive to foster an inclusive workplace built on trust, autonomy, and a shared passion for creating forever games. Our values guide everything we do: Embrace Fellowship, Hone Your Craft, Honour Your Vows, Be Your Customers’ Hero, and Seize The Day.
With over two decades of experience and more than 400 team members, we continue to innovate in live game development using data-driven insights and a commitment to player-first design. As part of Jagex, you’ll contribute to globally successful titles, shape new projects, and join a company that highly values both its employees and its players.
We are committed to providing equal opportunities and creating an environment where everyone can thrive. If you require any reasonable adjustments during the recruitment process, please let us know when you’re invited to interview.
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