Senior Manager, Product Marketing

Role Overview

We are looking for a Senior Manager of Product Marketing to lead product marketing for CarGurus’ consumer products, consumer insights, and differentiated value proposition. You will partner closely with Marketing and Product to deliver insights that shape the product roadmap, bring our products to market, and drive product success. You are deeply knowledgeable about our consumers and able to translate insights into clear strategy and action. The ideal candidate balances big‑picture thinking with strong attention to detail and makes it their mission to ensure we are delighting our consumers. This is a critical management role that reports into the VP of Product Marketing & Insights.

What you'll do

• Own product marketing strategy across the consumer journey (awareness, consideration, decision, purchase, engagement, and retention) for our consumer experience.
• Define and continually refine the overarching consumer value proposition and product positioning, ensuring we clearly articulate what makes CarGurus different and better.
• Partner with Consumer Product to influence the product roadmap with customer, competitive, and performance insights, ensuring we build differentiated products that solve real consumer problems.
• Coach, mentor, and develop a team of Product Marketing Managers, providing clear priorities, feedback, and growth opportunities while fostering a high-bar, low-ego culture.
• Represent the voice of the consumer and develop a deep understanding of our customers and products. Leverage NPS and other customer insights to identify opportunities for improvement and provide input into the product roadmap.
• Build and standardize GTM frameworks and playbooks (tiering, piloting, experimentation, launch, and post‑launch optimization) for new products, features, and experience changes across web and app.
• Synthesize complex data and research into clear narratives that explain the “why” behind recommendations and drive alignment across senior stakeholders.
• Demonstrate a strong command of copywriting and creative judgment, ensuring that all marketing communications are clear, concise, and compelling, while also being customer-centric.
• Partner with our Creative and Performance Marketing teams to drive the performance creative roadmap and brief development, ensuring assets are regularly updated and optimized to drive customer response (e.g., Google, Meta and other ads, emails, landing pages, testimonials, videos).
• Implement project management strategies that align with the organization's overall goals and objectives and manage cross-functional dependencies while supporting project teams through complex problem-solving and decision-making.
• Demonstrate a deep understanding of the strategic priorities and roadmap and the impact your team’s work has, while being proactive and working autonomously, anticipating next steps, stakeholder questions, potential roadblocks, etc., with little day-to-day oversight and clear ownership over initiatives.
• Lead cross-functional working teams across Product, Marketing, Analytics, and Engineering to bring launches and optimizations to market on time, managing dependencies, risks, and trade‑offs.
• Establish clear goals, success metrics, and reporting for consumer product marketing initiatives, ensuring the team’s work is tightly aligned to product, audience, and revenue objectives, and regularly communicate impact and learnings.

What you'll bring

• Bachelor's degree (writing-intensive and/or quantitative major preferred)
• 8+ years of experience, with at least 5+ years in product marketing; experience in consumer / B2C or marketplace businesses strongly preferred.
• 2+ years of people management experience, including directly managing and developing product marketers or adjacent marketing roles.
• Very strong written and verbal communication skills. You are a storyteller with a knack for creating compelling content that will drive results, and can flex between consumer-facing copy, internal narratives, and cross-functional presentations.
• Demonstrated track record leading GTM strategy and execution for consumer products or experiences—from insight and positioning through launch and optimization.
• Deep experience translating customer insights and data into strategy, messaging, and product decisions, including comfort with experimentation and performance metrics.
• Skilled at developing cross-functional relationships and working in close partnership with product and marketing teams
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously and autonomously.