Senior Manager, Partner Marketing
TLDR
Drive pipeline and revenue through strategic partnerships and impactful partner marketing programs in a fast-paced environment focused on measurable business outcomes.
Strategy & Planning
Define and lead the partner marketing strategy aligned to the company's revenue goals.
Identify and prioritize strategic partners (technology, cloud, product, and data)
Build scalable frameworks for partner segmentation, engagement, and co-marketing
Pipeline & Revenue Growth
Own partner-sourced and partner-influenced pipeline targets
Develop and execute joint GTM plans with key partners
Drive demand generation through co-marketing campaigns, events, and account-based programs
Programs & Execution
Launch and scale partner programs (webinars, events, content, digital campaigns)
Lead integrated campaigns across field, digital, and ABM channels
Collaborate with field marketing to activate partners at Tier 1 events and owned experiences
Relationship Management
Build strong relationships with our partner echo system to increase reach and stickiness
Build strong relationships with internal stakeholders (sales, partnerships, product)
Serve as the primary marketing counterpart to partner teams
Manage co-marketing agreements, sponsorships, and partner commitments
Measurement & Optimization
Track and report on partner marketing performance (pipeline, ROI, engagement)
Optimize programs based on data and insights
Improve attribution and visibility into partner impact
10+ years of experience in B2B marketing, with a strong focus on partner or alliance marketing
Proven track record of driving pipeline and revenue through partner programs
Experience building and scaling partner marketing
Strong understanding of SaaS GTM motions (ABM, field marketing, demand gen)
Excellent cross-functional collaboration skills (sales, partnerships, marketing)
Strong project management and execution skills - ability to move from strategy to delivery
Data-driven mindset with experience measuring and optimizing performance
Experience working with technology partners (e.g., integrations, marketplaces)
Background in high-growth SaaS environments
Familiarity with marketing and sales tech stack (SFDC, Marketo, etc.)
Benefits
Equity Compensation
Every full-time employee receives stock options, allowing them to share in the company’s success.
Flexible Work Hours
Work flexibility: hybrid and remote work policies
Team bonding activities
A Culture Crew in every country we’re based in to coordinate regular activities for employees to get to know each other and bond outside of work
Paid Time Off
Generous paid time-off policy (every location is different)
Contentsquare builds an all-in-one experience intelligence platform that empowers organizations to understand their customers' digital journeys comprehensively. Designed for ease of use, our scalable solution helps businesses from various sectors optimize online experiences by gaining deep insights into user behavior. As a leader in the experience analytics space, we simplify data-driven decision-making for teams at all levels.
- Founded
- Founded 2012
- Employees
- 500+ employees
- Industry
- Internet Software & Services
- Total raised
- $310M raised