Senior Manager, Paid Search & AI Platforms

Company Background 

Ownwell helps property owners reduce the costs of owning real estate. Our proprietary software automatically identifies property owners that are overpaying on real estate expenses. We then manage the end-to-end process of reducing bills through tax appeals, exemptions, and corrections.

Over $40 billion is overpaid in property taxes every year, and inaccurate tax assessments disproportionately affect people of color, immigrants, as well as low-income communities.

We’re dedicated to making the costs of property ownership more transparent and equitable. We believe that regardless of status or level of real estate expertise, everyone should have access to the information, tools, and resources to manage their real estate with confidence.

Ownwell is well-funded and venture-backed by some of the best investors in the world. Our customer base has grown by more than 100% year-over-year with exceptional feedback demonstrating clear product market fit. We are looking for driven and passionate team members who thrive in a collaborative, positive culture where we all win together. If this sounds like the place for you, come help us change the way everyday homeowners manage their real estate across the country.

Our Culture

People are our superpower! Centered in everything we do is a true sense of team. We listen and we learn from each other. We are on this rocketship together and embrace a fast-paced, truly collaborative environment. We are here to win as a team and as a company.

We’ve brought together General Appraisers, Certified Public Accountants, Property Tax Consultants, data scientist PhDs, best-in-class customer support representatives, and more to deliver top results for our customers.

Our core values are our guiding principles in everything we do

• Customer Obsession
• Take Ownership
• Do The Right Thing
• Go Far Together
• Accelerate Innovation

Meet The Growth & Marketing Team

Ownwell’s growth and marketing team is a fast-moving, high-impact group driving customer acquisition and revenue growth across paid media, organic content, partnerships, and brand. We work cross-functionally with product, data, and operations to experiment, learn, and scale what works—always anchored in performance, storytelling, and customer outcomes. If you thrive in a team that values initiative, creativity, and results, you’ll feel right at home.

The Role:

We’re hiring a Senior Growth Marketing Manager for Paid Search & AI Platforms to own one of our most revenue-critical acquisition channels: Google, Microsoft, and the next generation of AI-driven discovery platforms.

This is not a traditional paid search management role. It is a senior-level individual contributor position designed for someone who wants to become a deep subject matter expert in auction-based media, AI-driven bidding systems, and the evolving intersection of search and LLM-powered discovery. You will have full ownership of strategy, experimentation, and performance across Google Ads and Microsoft Ads - including Performance Max, Demand Gen, Search, and emerging AI-native formats -  with direct revenue accountability.

Search is rapidly shifting toward automation, AI-generated results, conversational interfaces, and visual-first formats. We need someone who wants to go deep, move fast, and build a durable acquisition engine inside that change.

Responsibilities:

• Own and scale Google Ads and Microsoft Ads performance across Search, Performance Max, Demand Gen, Display, Video, and emerging AI-driven formats.
• Develop and execute a forward-looking strategy for Paid Search & AI Platforms, anticipating platform shifts such as AI Overviews, LLM-driven discovery, and increasing automation.
• Design and run structured experimentation roadmaps across bidding strategy, creative systems, audience segmentation, and landing experience.
• Architect AI-informed bidding and signal strategies that improve efficiency while scaling revenue.
• Analyze auction dynamics, search query trends, automation changes, and competitive shifts to proactively identify growth opportunities.
• Partner closely with creative teams to build performance-driven creative systems (video, image, UGC) that support modern campaign types.
• Collaborate with analytics to ensure clean tracking, attribution clarity, and accurate revenue measurement.
• Evaluate and test emerging paid placements within AI-native and conversational environments as they become available.
• Build internal documentation and best practices, serving as the company’s SME on Search & AI Platforms.
• Own with curiosity, humility, and a bias for action.

Requirements:

• 5-8+ years of experience owning paid search or performance media with clear revenue accountability (agency or in-house).
• Deep proficiency in Google Ads across Search, Performance Max, Demand Gen, Smart Bidding, and signal strategy.
• Strong working knowledge of Microsoft Ads and cross-platform strategy.
• Demonstrated ability to build structured experimentation frameworks, not just incremental optimizations.
• Strong understanding of automation-heavy campaign environments and how to influence AI-driven bidding systems.
• Advanced analytical skills, including experience with attribution models, blended CAC, LTV considerations, and incrementality.
• Experience partnering cross-functionally with creative and analytics teams.
• Clear desire to operate as a high-impact individual contributor and build deep domain expertise in search and AI-driven acquisition.

Ownwell offerings

• Entrepreneurial culture. Own your career; we are here to support you in the journey.
• Access to First Round Network to build your community outside of Ownwell.
• Flexible PTO. We believe in giving you the flexibility to own your time off. In addition to flexible time off, you will get 11 company holidays. We close the company operations for the last week of the year to help the team recharge and reset.
• Competitive health benefits. We care for you and your family’s health, as reflected in our benefits coverage.
• Learning support through a $1,000 stipend per year to enable investing in your individual learning needs.
• Supporting parental journey. We offer up to 16 weeks of fully paid parental and bonding leave to support your journey as a new parent.
• Equity participation. Bring a founder’s mindset to grow and scale us.
• Complimentary real estate and tax consulting licensing and renewal

Ownwell's vision is to democratize access to real estate expertise. When we say we want to provide access, we mean providing access to everyone. To do that well, we need a team that's broadly representative. We welcome people from all backgrounds, ethnicities, cultures, and experiences. Ownwell is an equal opportunity employer. We do not discriminate on the basis of race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender identity or expression, veteran status, or any other status.