Company Overview:
Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door.
Our services in Taiwan include “Rocket Delivery” which offers next-day delivery for a wide selection of items at affordable prices, “Rocket Overseas” which offers free international delivery on millions of best-selling products from Korea, the U.S., and beyond.
We are looking for talents to help us lead Coupang’s expansion in Taiwan. This is an exceptional opportunity to become a part of Coupang’s growth in Taiwan and create a world where our customers wonder, “How did I ever live without Coupang?”.
Job Summary:
As a strategic leader, you will be responsible for the platform's commercial "real estate." Your mission is to architect a high-converting promotional ecosystem and build a robust internal advertising revenue stream. You will partner with the Head of Commercial/AMs to align platform traffic with business growth targets, ensuring every pixel on the site generates maximum ROI.
What You Will Do:
Strategic Roadmap & Ecosystem Growth
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Macro Planning: Define the long-term promotional strategy and "Mega-Campaign" frameworks (e.g., 9.9, 11.11, 12.12) to ensure consistent GMV growth.
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Incentive Architecture: Design complex, multi-tier promotional ecosystems (stackable vouchers, loyalty integration, and gamification) that drive user retention and high LTV.
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Budget Oversight: Manage the total marketing subsidy budget and optimize the "Burn Rate" against GMV targets.
Commercial Monetization & Asset Strategy
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Inventory Innovation: Audit and define new on-site advertising assets (e.g., sponsored search, personalized recommendation slots, live-streaming triggers).
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Rate Card Management: Establish and optimize the "Rate Card" (pricing) for on-site visibility based on supply, demand, and seasonality.
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Top-Tier Negotiations: Support AMs in high-stakes negotiations with "Anchor Brands" to secure exclusive product launches in exchange for premium platform exposure.
Performance Leadership & Business Intelligence
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Data-Driven Governance: Oversee the development of real-time dashboards to monitor platform health (Traffic quality, CVR, AOV, and Take Rate).
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Cross-Functional Leadership: Lead a squad of planners, designers, and data analysts. Bridge the gap between Product (UX) and Commercial (Sales) to ensure monetization doesn't compromise user experience.
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Attribution Modeling: Implement advanced attribution models to prove the value of on-site assets to external brand partners.
Essential Qualifications:
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Experience: 6-10 years in E-commerce (Marketplace background preferred), Trade Marketing, or Digital Media Planning. At least 3 years in a leadership/managerial role.
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P&L Management: Proven track record of managing large-scale marketing budgets and delivering 10x+ ROI.
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Negotiation Skills: Ability to influence C-level stakeholders and external brand partners.
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Technical Literacy: Deep understanding of E-commerce algorithms, SEO/SEM principles, and MarTech tools.
Recruitment Process
- Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer
- The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
- Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.
Details to Consider
- This job posting may be closed prior to the stated end date for application if all openings are filled.
- Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
- Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws.
Privacy Notice
Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below: https://www.coupang.jobs/privacy-policy/
