Senior Manager of Site Merchandising

As Senior Manager of Site Merchandising you will be a cross functional leader who develops and implements comprehensive eCommerce strategies for Balsam’s international markets. You will be adept at considering cultural nuances and local consumer behaviors and applying them to global ecommerce and brand strategies. You will be a key contributor to the eCommerce roadmap and proactively identify and capitalize on new growth opportunities. This position works closely with globally distributed eCommerce Operations, UI/UX, Marketing, and Creative teams to establish and launch inspirational, educational, and conversion‐driven website strategies and content that optimize the shopper experience and proves our brand value to our shoppers.

This full-time position reports to the VP of eCommerce and is located in Dublin, Ireland. This role is expected to work in a hybrid model, which includes three days in-office. This role will require occasional travel to the US and/or Philippines, including a 2-3 week onboarding period in Balsam’s Redwood City, CA headquarters.

To ensure sufficient overlap with functional and cross-functional team members globally, some flexibility with this role's regular work schedule will be required. Most of our teams have overlap with early morning and/or early evening PST. Specific scheduling needs for this role will be discussed in the initial interview.

What you’ll do:

• Be a cross functional leader who champions ecommerce best practices to deliver a best in class shopper experience on site.
• Use data & analytics to understand customer purchase patterns and friction points, and leverage these insights to tailor site content and shopper journey
• Gain a deep understanding of cultural shopping nuances and incorporate them into site strategies
• Ability to explore the site experience from the customers’ perspective and weave intentional strategies throughout the site
• Present findings to the Executive Team and cross functional stakeholders, crafting the overarching story from various data points
• Develop and maintain seasonal site calendar; planning content and campaigns to meet or exceed eCommerce KPIs
• Identify business challenges, develop creative solutions, and take ownership of driving those solutions to fruition
• Work closely with Localization team to stay up to date on eCommerce regulations requirements, and to ensure that our international sites remain locally relevant and compliant
• Lead a small team of talented individuals to execute on site merchandising strategies, ensuring a seamless and engaging customer experience
• Work with urgency and strong drive to improve the shopper journey and deliver on International goals
• Partner with cross-functional teams (marketing, merchandising, operations, business management) to ensure a cohesive international brand experience and inform the strategy for the site
• Proactively identify and champion new growth initiatives, pushing and exploring the boundaries of what's possible
• Foster a culture of ownership and initiative, empowering the team to contribute their best

People Management:  

• Conduct regular conversations with direct reports covering performance and assessing career advancement opportunities within the team, engage with the larger team through skip level and monthly functional meetings, coordinate hiring plans, and guide team to adhere to company norms 

People Development:   

• Lead team by providing guidance on career development, fostering diversity and inclusion, identifying training needs, promoting our values, and supporting collaboration across teams  

What you bring to the table:

• 10+ years of experience in eCommerce/Retail
• Strong presenter who can tell a story through data, communicating clearly and with confidence to all levels
• A go-getter who thrives on shaping their own path and consistently pushes for growth and innovation
• Thrives in a dynamic environment with a rapid test & learn mindset; comfortable taking calculated risks
• Customer-centric mindset with understanding and sensitivity to culture shopper differences
• Exceptional Analytical, Problem-Solving, and Critical Thinking skills
• Ability to influence across functions and communicate effectively across levels
• Prior experience in successfully leading fast paced cross-functional projects
• Strong understanding of web-based consumer behavior and eCommerce KPIs
• Experience in working with Creative, Merchandising, and Product Management teams
• Bachelor’s Degree or higher in Merchandising, Economics, General Business Management or equivalent

About Us: Balsam Brands is a global, omnichannel retailer with roots in holiday and home décor. We strive for excellence in everything we do and present a unique opportunity for those seeking to have a meaningful impact in a people-first company that values relationship building, authenticity, and doing the right thing. We have steadily growing teams in Boise, the Bay Area, Dublin, the Philippines, Canada, and Mexico.  

The company's mission is to create joy together. We empower our team and partners to love what they do, provide products and experiences that inspire meaningful moments with family and friends, and give back to our families and communities in impactful ways. When you join Balsam Brands, you'll find a culture of caring people doing challenging work and building a welcoming workplace.

• Check out our flagship brand, Balsam Hill: www.balsamhill.com
• Balsam Brands in Forbes: https://bit.ly/balsambrandsforbes2023
• Balsam Brands on LinkedIn: http://www.linkedin.com/company/balsam-brands/

At Balsam Brands, we strive to offer a competitive compensation and benefits package. For permanent, full-time team members, this includes:

• Competitive compensation, including a cash-based incentive plan
• Company contributions toward private healthcare coverage
• Company pension and employer contributions
• Paid holidays, annual shutdown week, PTO, and volunteer time-off (VTO) packages
• Annual continuous learning benefit up to €1,100 per person, per fiscal year
• Up to €300 flexible reimbursement to support setup of new team member's work-from-home environment
• Access to mental health and wellness perks
• Parking and transit employer contributions

At Balsam Brands, we strive to build a diverse, equitable, and inclusive team to fulfill our purpose to create joy together. The Company is an equal opportunity employer and makes employment decisions on the basis of merit. In accordance with applicable law, the Company prohibits discrimination based on race, gender, religion, civil status, family status, age, disability, sexual orientation, membership of the Traveller community or any other consideration protected by applicable laws. The Company fully endorses a working environment that is free from discrimination, harassment, sexual harassment, workplace bullying and/or victimization. The Company is committed to compliance with all relevant and applicable provisions of the Employment Equality Acts 1998-2015 with regard to providing equal employment opportunities to disabled applicants or employees. The Company will provide such employees and applicants with reasonable accommodations which are required by law in order to perform the essential functions of the job provided that such reasonable accommodation does not result in excessive or disproportionate cost to the Company.

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