Senior Manager of Marketing Analytics

Best Egg is a market-leading, tech-enabled financial platform helping people build financial confidence through a variety of installment lending solutions and financial health tools. We aim to help customers make smart financial decisions and stay on track, so they can be money confident no matter what life throws at them. We offer top-tier benefits and growth opportunities in a culture built on our core values: Put People First – We foster an inclusive, flexible, and fun workplace. Create Clarity – Open communication drives trust and results. Get Things Done – We focus, prioritize, and deliver with excellence. Deliver with Heart – We lead with kindness, humility, and strong teamwork. Listen to Our Customers – Their needs drive our innovation.   Barclays has entered into an agreement to acquire Best Egg with closing expected to take place in Q2 2026. This acquisition will give us the resources and capital to continue on our mission and drive our strategy forward. With an aligned culture, lower cost of funds, and increased employee growth opportunities across a global brand, we are excited about the future of the Best Egg brand under the Barclays umbrella. We are looking for collaborative, innovative team players who like to solve problems. There will also be immense opportunities for those willing to dive in. If you're inspired by growth and want to make a real difference, Best Egg is the place for you.  We’re proud to be an equal opportunity employer committed to building a diverse, inclusive team. The Senior Manager of Marketing Analytics provides strategic analytics leadership in support of paid and organic digital acquisition channels, including website optimizations, search (SEM & SEO), social, display/programmatic, TV, and online video. The Senior Manager also plays a key role in the implementation and application of the company’s marketing mix model (MMM), helping evaluate and optimize the overall marketing channel mix and spend allocation across the enterprise. In close partnership with channel owners, this position delivers the insights, measurement frameworks, and analytical rigor needed to shape optimization and investment decisions across channels. This role partners closely with Marketing, Web Analytics, Risk, Product, and Data Science to ensure marketing decisions are data-driven, scalable, and aligned with business and credit objectives.  Marketing Campaign Management and Analysis

Lead analytics resource for our marketing mix model (MMM), interpreting results, advising on testing priorities, and advising on marketing spend and investment implications

Aid in the conception and evaluation of A/B tests in partnership with the digital channel owners to measure performance, incrementality and full funnel analyses

Provide analytical reporting and insights to support optimization decisions across digital channels and placements

Conduct and support marketing data audits and data transfers for accuracy, compliance, and consistency with credit policy

Perform code reviews and identify efficiencies in marketing processes to reduce processing time and improve scalability

Partner with channel owners to evaluate campaign performance and provide actionable data-driven recommendations

Perform deep dive analyses to identify opportunities to both improve channel efficiency and address ad hoc performance issues

Standardize KPI definitions, attribution documentation and reporting methodologies to ensure consistency across the organization

Ongoing Marketing Analysis

Develop, optimize, and maintain data and reporting solutions, including SQL tables, Power BI dashboards, MMM tool and automated reporting views

Perform deep-dive analysis on large datasets to uncover insights that inform targeting, messaging, and channel performance

Research and evaluate new marketing opportunities, proposing innovative ways to leverage data to drive growth and improve decision-making

Collaborate with business stakeholders to gather requirements, design analytical solutions, and communicate results effectively

Provide funnel analysis and customer journey insights to identify drop-off points and inform acquisition optimization opportunities

Requirements

Bachelor’s degree in a quantitative field (Statistics, Economics, Data Science, Marketing Analytics, etc.); Master’s preferred

3–5+ years of experience in marketing analytics, business intelligence, or growth analytics, ideally in FinTech or consumer lending

Experience with digital channels, marketing mix modeling (MMM) or similar advanced attribution measurement approaches

Prior Digital Analytics experience preferred

Technical Skills

Strong SQL proficiency; experience with Python or R preferred

Experience building dashboards in Tableau, Power BI, or Mode

Experience with digital analytics using Amplitude or similar

Understanding of attribution methodologies, experimentation design, statistical testing, and digital analytics platforms

Leadership & Communication

Ability to translate complex analytical results into clear business recommendations

Demonstrated success influencing stakeholders at multiple levels, both technical and non-technical

Strong organizational skills with the ability to manage multiple complex projects simultaneously