Senior Manager, Marketing Commercialization and Go to Market

We are seeking a Senior Marketing Manager to lead commercialization and go-to-market (GTM) execution for the newly integrated Fiserv partnership/acquisition. This role is highly executional and revenue-oriented, responsible for translating product and platform capabilities into compelling sales and marketing assets that drive acquisition and growth across targeted customer segments.

This is a contract role designed to support a critical phase of platform commercialization, working closely with Sales, Product, Partnerships, and Paid Media teams.

Key Responsibilities

Commercialization & GTM Strategy

• Own commercialization efforts for the Clover platform as part of the Fiserv partnership/acquisition
• Translate product features, platform capabilities, and partnership value into clear market-facing messaging
• Define and execute GTM plans for prioritized customer segments, including SMB and vertical-specific audiences
• Align positioning and messaging across channels to support acquisition and sales conversion

Sales Enablement & Asset Development

• Develop and deliver high-impact sales enablement assets, including pitch decks, one-pagers, battle cards, case studies, and product overviews
• Partner closely with Sales to ensure assets are practical, relevant, and optimized for real-world selling scenarios
• Support sales training and rollout of new messaging, offers, and platform updates
• Act as the bridge between Product, Marketing, and Sales to ensure alignment throughout the funnel

Marketing Execution & Campaign Support

• Support development and execution of paid media acquisition campaigns, in partnership with performance marketing teams
• Contribute to campaign messaging, creative direction, and offer strategy to drive qualified leads
• Ensure consistent messaging across paid, owned, and sales-led channels
• Track performance and iterate on messaging and assets based on campaign and sales feedback

Cross-Functional Collaboration

• Work closely with Product, Partnerships, Sales, and Analytics teams to support platform launches and enhancements
• Manage stakeholders across Fiserv and internal teams as applicable
• Maintain a strong understanding of the competitive landscape and evolving market dynamics

• 7–10+ years of experience in B2B or B2B2C marketing, with a strong emphasis on commercialization, GTM, or sales enablement
• Proven experience developing marketing and sales assets for complex products or platforms
• Strong understanding of acquisition marketing, including paid media and funnel optimization
• Experience working cross-functionally with Sales, Product, and Partnerships
• Ability to operate independently in a fast-moving, ambiguous environment
• Excellent communication, stakeholder management, and execution skills

Preferred Qualifications

• Prior experience working with Fiserv, or within the payments, fintech, or financial services ecosystem
• Familiarity with or direct experience supporting the Clover platform
• Experience commercializing partner-led or acquisition-driven products
• Background in SMB-focused technology or merchant services

Role Logistics

• Role can be remote within Canada; Toronto-based candidates may be expected onsite 2 days per week at the Downtown Toronto office
• Contract duration of 9–12 months
• Senior Manager–level scope and expectations, with hands-on execution responsibilities

This is a 9–12 months contract role
Headcount: 1
Location: Remote within Canada (Toronto-based candidates preferred; hybrid expectation for local employees)

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