Senior Manager /Lead, SEO Growth

Who We Are

About The Opportunity

As part of the Growth Product Group, the content growth team focuses on driving user growth globally through various crypto content products by leveraging technology innovations and organic growth strategies. We are seeking a highly motivated and experienced SEO Growth Manager to join our team. You'll be responsible for leading the development and execution of SEO strategies for OKX's global organic growth. You'll be working closely with cross-functional teams, including products, engineering, local teams, to identify and prioritize growth opportunities, conduct experiments, and measure results. Additionally, you'll play a crucial role in contributing to the overall expansion and development of our global markets, leveraging the local teams' insights and resources.

What You’ll Be Doing 

• Develop overall strategy and execution of global SEO initiatives to drive organic traffic, user acquisition and engagement for OKX's global websites.
• Ensure best practice for on-page SEO optimizations for including metadata, site structure, internal linking, keyword strategy and any other on-page elements.
• Work closely with product teams, content teams to develop and execute SEO friendly features to capture non-brand keyword opportunities including transactional and informational intents.
• Implement SEO recommendations and conduct PRD reviews with cross-functional product teams to unlock site-wise pages and content opportunities for organic traffic.
• Scale local SEO growth by leading and collaborating with our local SEO/content teams to implement best practices for multi-regional and multi-language SEO, including hreflang, localization and geo-targeting.
• Conduct research and leverage analytics, A/B testing, and reporting tools to measure performance and identify growth opportunities.
• Audit and analyse SEO performance, identify issues & root-causes, and experiment with rigorous approaches and measurement methods (A/B tests, data analytics) to improve performance at scale.
• Create data dashboards for weekly & monthly reports on rankings across top keywords, reviews, and sentiments across search engines (Google, Naver, Yandex), app stores (App Store, Google Play).
• Manage all conversion funnels and optimize conversion rates for clicks, downloads and signups.
  
  

What We Look For In You 

• 5+ years experience in SEO growth & strategy, preferably in the crypto, fintech, or highly competitive industries.
• Self-motivated, proactive, persistent and able to work effectively autonomously and perform as a team.
• Ability to handle pressure and thrive in a fast-paced and high-growth environment.
• Deep knowledge and understanding of all aspects of SEO, including technical SEO, on-page optimization, link-building, structured data and content best practice.
• Advanced experience with SEO tools (Google Search Console, GA4, Ahrefs, etc.).
• Excellent communication and interpersonal skills with the ability to build relationships with global teams.
• Proficient in data analysis and performance metrics, and able to communicate results using data.
• Bachelor's or Master's degree in a related field (e.g. statistics, business, marketing).
  
  

Nice-To-Haves 

• Experience in SEO channel attribution and driving SEO ROI model.
• Experience in technical SEO, off-page SEO, and media platform and ranking sites relationships management.
• Passion for crypto, blockchain, and web3 is a plus.
  
  

Perks & Benefits 

• Competitive total compensation package
• L&D programs and education subsidy for employees' growth and development
• Various team building programs and company events
• Wellness and meal allowances
• Comprehensive healthcare schemes for employees and dependants
• More that we love to tell you along the process!