Senior Manager, Influencer Marketing

Job Summary

About Creators for Good:

Come join the Ad Council’s Creators for Good team, a core part of the overall Marketing & Communications team and the premier partner for mobilizing influential trusted messengers in support of the country’s most pressing issues. The Creators for Good team identifies and partners with a broad spectrum of media platforms and trusted messengers including: celebrities, social influencers, subject matter experts, podcasters, businesses, athletes, musicians, faith leaders and more. The incorporation of trusted messengers is a crucial element to the Ad Council’s ability to drive social impact and Creators for Good is deeply integrated within our purpose-driven campaigns, leveraging their voices across our channel mix including social media, advertising, events and media partnerships.

About the opportunity:

As Sr. Manager, Influencer Marketing (known at Ad Council as Sr. Manager, Creators for Good), you will lead influencer strategy and execution for 4-6 dedicated social impact campaigns and support the growth of the Creators for Good brand. You will be a key member of a team that is growing rapidly and expanding their remit of talent and trusted messenger engagement, particularly in the areas of sports and entertainment. The role will include both day-to-day campaign execution and strategic planning.

Additionally, you will meaningfully contribute to enhancing Creators for Good processes, efficiencies, and service offerings. You will not only independently manage Creators for Good activations across a portfolio of multi-channel campaigns, but you will also enhance the trusted messenger strategy and execution of some of the most complex and high-profile efforts. Responsibilities will also include positioning both Creators for Good internally and externally among key stakeholders by sharing your expertise with media, marketing, non-profit, and government partners.

Compensation:

The compensation for this position is within the range of $90,000 - $95,000 annually (based on experience level). The compensation package also includes an annual incentive, comprehensive benefit offerings, and generous paid time off.

What You’ll Do: 

Influencer Campaign Management & Talent Strategy Development – your primary role as a Senior Manager, Creators for Good is the full-service execution of trusted messenger activations on behalf of Ad Council and its co-branded client campaigns including: influencer strategy & brief development, sourcing, influencer outreach, talent vetting, copywriting, content development, review, & approval, paid amplification strategy & execution, event coordination, measurement and analytics.

More specifically, you will:

• Develop overarching influencer marketing & talent-centered earned media strategies for dedicated campaigns that will be informed by campaign messaging and target audience definition
• Independently oversee all aspects of influencer campaign execution including: creator sourcing, vetting, outreach, brief development, creative content development, campaign launch, and comprehensive measurement, analysis & reporting.
• Build & foster relationships with cross-functional teammates across the Ad Council to ensure Creators for Good programs deliver campaign impact and meet or exceed client goals
• Collaborate with and mentor Creators for Good teammates to share best practices, new ways of working, and foster a culture of ownership & accountability across the team 
• Stay abreast of relevant current events, cultural moments and industry trends to identify new and innovative opportunities or trusted messenger partnerships for campaigns
• Engage in ongoing learning and development opportunities, including identifying opportunities for cross-functional collaboration and enhancing our team’s efficacy through emerging and evolving tactics
• Manage external influencer network vendors and partners when applicable and oversee all aspects of the partnership, ensuring goals are met on time and within budget
• Leverage data and insights provided by the internal Strategy and Evaluation team and monitor emerging news about campaign causes and issues to identify opportunities to break into the conversation
• Independently manage campaign budgets, internal accounting, and vendor invoicing ensuring all activations are executed within budget and all vendors or creators are paid on-time.
• Contribute to Creators for Good Thought Leadership efforts through participation in industry panels & events as an expert in the impact of Trusted Messengers on the country’s most pressing social issues
• Support larger Ad Council efforts at industry events such as panels, conferences & events featuring talent

What You’ll Bring: 

• 5+ years of social media, influencer marketing and talent relations with experience working with high profile entertainment / sports talent a plus
• 3+ years experience managing internal and external clients
• Experience navigating highly matrixed organizations and marshalling resources
• Experience in team management and mentoring (direct reports or through influence)
• Creative and strategic thinker that proactively ideates and activates
• Self-starter who excels in a collaborative, entrepreneurial, and fast-paced setting
• Excellent project management skills, organizational skills and attention to detail
• Excellent communication skills (verbal and written)
• Experience with social listening and measurement across platforms like Instagram, TikTok and YouTube

What you’ll get:

All full-time the Ad Council employees are eligible for:

• Full remote work arrangements; Robust and flexible time off; Parental/Caregiver leave; “Health” days.
• Comprehensive Medical, Dental and Vision plans; Health and Flexible Savings benefit; Reimbursement toward health and wellness expenses; Additional insurances for your spouse/children/pets.
• Participation in the Ad Council 403(b) Retirement Plan with generous annual company contributions.
• Professional and skill-based development opportunities; Tuition Reimbursement.