Senior Manager, Influencer Marketing

About Golin

Golin is a global public relations agency that helps companies create change that matters. Our expertise ranges from brand-building and cutting-edge digital content to corporate reputation, healthcare advocacy and measurement. Golin’s 1700 global employees operate across 50+ offices worldwide, allowing us to provide our clients with comprehensive solutions for multi-market, regional and global communications programs.

Recently named 2024 PRWeek’s Agency of the Year, we tend to Go All In, in everything we do. We’re especially committed to going all in for our people. We challenge our employees to be courageously happy and have empowered them to do so by offering our LifeTime benefits program. LifeTime offers flexible time off, enhanced family care, generous health and wellness benefits, workplace hybrid flexibility, and a monthly LifeTime stipend for the gym or hobbies.

About the role

Golin Hong Kong is hiring a social media and KOL savvy Senior Manager to be the day-to-day driver of client programs, deliverables and campaigns for a fast-paced, industry-leading FMCG group.

You’ll serve as a key client contact to help lead, develop, and execute communications programs across a variety of platforms, manage various client relationships, work with a talented cross-functional team and help to ensure the success of client programs. You’ll work with an inclusive, best-in-class internal team that rolls up their sleeves and goes above and beyond to deliver for one of the agency’s largest clients and some of the world’s most recognized brands.

We are looking for a strong manager who is passionate about driving results and will manage programs from start-to-finish, while applying cross platform marketing and contributing to an integrated team.

You Will

• Showcase a strong understanding of both digital and traditional communication practices and strategies, focusing specifically on KOL and influencer engagement, social media and consumer engagement.
• Apply insights from client plans and be able to identify the white space opportunity to create and deliver innovative media and KOL strategies and drive business results.
• Serve as an integral member of the account team addressing the varied and changing needs of clients, proactively providing ideas and solutions.
• Immerse yourself broadly in the client’s business, outside of communications and day-to-day needs.
• Collaborate with G4 team members (creative, planning, and digital experts) to develop and execute integrated campaigns that can work cross-channel.
• Develop strong client relationships based on the ability to think, react, and act in a fast-paced environment and share counsel in real-time.
• Lead, mentor, coach and support team members in their goals, development, and career.
• Help manage the budget, manage timely billing and reporting, and work with Agency finance team.
• Stay on top of industry best practices, client and competitor brand activity, and ensure Golin delivers game-changing ideas and solutions.

Job Requirements

• 5+ years’ experience in PR, Digital or Marketing roles, either in agency or client side – but experience in content creation with KOLs is a must!
• Proven experience on KOL and Influencer Marketing strategies, in consumer industries. Must have knowledge and a network of influencers within the consumer market
• You’ll have a sharp eye on consumer marketing and social media trends and be able to effectively translate insights into strategy
• Experience of working in the Hong Kong market and an understanding of local market trends
• Excellent communication skills (written, verbal and presentation) in both English and Cantonese
• Proven ability to develop work that is client-ready with minimal oversight.
• Experience managing budgets and resources.
• Have a good understanding of client business to provide agency points of view and identify opportunities.
• A collaborative spirit, results driven with the capacity to manage multiple priorities and work against deadlines.
• Excellent organizational and planning skills; able to work quickly under pressure, handling and prioritizing multiple assignments.

Any request to schedule an interview and any legitimate offer of employment will only come from an authorized representative of Golin. We will never require an applicant to provide sensitive personally identifiable information in order to conduct an interview.

Golin is an Equal Opportunity Employer – M/F/Veteran/Disability/Sexual Orientation/Gender Identity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

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