Senior Manager, In-Store Experience

Role Summary 

The Senior Manager, In-Store Experience – Americas owns the strategy, execution, and scaling of SharkNinja’s in-store presence across the Americas. This role is responsible for ensuring that all field execution, brand ambassadors, promoters, beauty advisors, service labor, and major retail buildouts, is delivered consistently, efficiently, and in alignment with Sales priorities. 

This is a leadership role designed to reduce execution risk, improve conversion at shelf, and enable scalable growth, particularly as SharkNinja expands across LATAM. 

Mission 

Deliver best-in-class in-store execution across the Americas by centralizing ownership of field labor and service programs, ensuring Sales strategies translate into consistent, high-quality experiences for retailers and end consumers. 

Why This Role Exists 

As SharkNinja’s retail footprint grows in complexity and geography, in-store execution can no longer be managed through a single-market or project-by-project model. This role provides senior ownership across regions, vendors, and programs—allowing the organization to scale without sacrificing execution quality or leadership focus. 

Key Outcomes (First 12 Months) 

• A standardized Americas-wide in-store execution model 
• Clear execution standards, playbooks, and KPIs across all field programs 
• Improved quality and consistency of brand ambassadors and field labor 
• Reduced remediation, rework, and last-minute escalations 
• Stronger alignment between Sales plans and in-store reality 

Core Responsibilities 

• Own all in-store execution programs across the Americas 
• Lead and govern brand ambassador, promoter, beauty advisor, and field service programs via 3PL partners 
• Oversee major retail buildouts, shop-in-shop installations, merchandising continuity, and remediation initiatives 
• Establish execution standards, operating rhythms, and performance KPIs 
• Manage vendor performance, cost control, and continuous improvement 
• Partner closely with Sales, Retail Excellence, Events, and Training teams to align priorities and timing 
• Serve as the primary escalation owner for in-store execution risks 

People Leadership 

• Directly manage the Retail Services Project Manager – US 
• Provide prioritization, coaching, and escalation support 
• Build a scalable execution model that reduces dependency on individual contributors 

Key Stakeholders 

• Americas Sales Leadership 
• Retail & Trade Marketing 
• Events & Experiential Retail 
• Training & Enablement 
• 3PL agencies and field vendors 

What Success Looks Like 

• In-store execution is predictable, consistent, and trusted by Sales 
• Retail partners experience fewer issues and higher quality engagement 
• Leadership time shifts from troubleshooting to growth strategy 
• Americas and LATAM expansion is supported without incremental execution chaos