Responsibilities

We are seeking a highly strategic, data-driven Senior Manager, Field Marketing to lead our tradeshow, field, and partner event strategy and execution. This is a player/coach role responsible for owning our end-to-end field marketing engine while directly managing a team of two field marketers.

You will oversee the execution of 12+ tradeshows and hundreds of field and partner events annually, driving pipeline, revenue influence, and market presence. This role requires strong operational rigor, cross-functional alignment, and a passion for measurable impact.

If you thrive in high-volume execution environments, love building scalable processes, and bring a sharp analytical mindset to marketing performance — this role is for you.

In this role, you will also be responsible to:

• Strategy & Ownership
  • Own the global field marketing and tradeshow strategy aligned to revenue targets
  • Build annual and quarterly event plans across tradeshows, hosted events, third-party conferences, partner events, and executive programs
  • Partner closely with Sales leadership to align event investments to territory and account priorities
  • Develop scalable playbooks for event planning, activation, and follow-up
• Execution & Leadership (Player/Coach)
  • Lead, mentor, and develop a team of 2 field marketing professionals
  • Personally manage high-impact tier-1 tradeshows and strategic events
  • Oversee execution of 12+ major tradeshows annually
  • Drive execution of hundreds of field and partner events per year
  • Ensure seamless coordination across Marketing, Sales, SDRs, Customer Success, and Partners
• Operational Excellence
  • Build and manage event budgets with strong ROI discipline
  • Create standardized processes for planning, tracking, and post-event follow-up
  • Implement scalable systems for registration tracking, lead capture, routing, and SLA enforcement
  • Drive pre-event enablement and post-event follow-up rigor across Sales teams
• Data & Performance Management
  • Define and track KPIs including:
    • Pipeline generated and influenced
    • Revenue attribution
    • Cost per opportunity
    • Event ROI
    • Meeting conversion rates
  • Deliver executive-level reporting and insights
  • Continuously optimize channel mix based on performance data
  • Leverage marketing automation and CRM systems to measure impact

Requirements

Qualifications / Experience / Technical Skills

• 8+ years of B2B marketing experience, with 4+ years in field marketing or event marketing

• Experience owning and executing large-scale tradeshows and high-volume field programs

• Demonstrated success driving pipeline and revenue through event programs

• Experience managing budgets and forecasting ROI

• Proven people manager with experience leading and developing direct reports

• Experience in high-growth B2B SaaS environments

• Familiarity with Salesforce and marketing automation platforms

Soft Skills / Personal Characteristics

• Strong analytical and operational mindset — comfortable working in CRM and marketing automation systems

• Ability to operate both strategically and tactically

• Exceptional cross-functional collaboration skills

• Highly organized with strong project management capabilities

• Strong executive presence and comfort presenting performance metrics to leadership

• Passion for process improvement and scalable systems

For candidates based in California, the expected salary range for this role is $150,000–$180,000+ bonus. Actual compensation will vary based on experience, qualifications, and location. This role may also be eligible for bonus, equity, and benefits.

(REQ ID: 2650)