Senior Manager, Field Marketing & Events

Lead, mentor, and develop a growing field marketing team, starting with one direct report, with the expectation of expanding the team as the function scales.

Set clear goals and priorities for the team, provide ongoing coaching and development, and foster a culture of accountability, creativity, and continuous improvement.

Partner with the CMO to define the long-term vision and structure of the field marketing and events function as Aera grows.

Own the global field marketing strategy and calendar, encompassing regional demand programs, hosted events, executive roundtables, virtual events, and third-party conference participation.

Develop and execute integrated field marketing campaigns — spanning events, digital, direct mail, and content — that generate net-new pipeline and accelerate existing opportunities across all global regions.

Build strong, trusted relationships with regional sales leaders and BDRs, ensuring field programs are prioritized against pipeline goals and supported by timely, effective pre- and post-program follow-up.

Champion account-based marketing (ABM) strategies, developing targeted field plays for key accounts and strategic verticals in partnership with sales and demand generation.

Leverage HubSpot, Salesforce, and other marketing tools to ensure all programs are properly tracked, attributed, and optimized.

Own Aera's global sponsorship strategy, including the selection, negotiation, and activation of major industry sponsorships such as Gartner conferences and other tier-one events.

Serve as the executive owner of AeraHub, Aera's annual customer and partner conference — leading strategy, budget, and cross-functional planning, and overseeing execution from concept through post-event follow-up and ROI reporting.

Ensure all sponsorship and flagship event activations are on-brand, strategically aligned, and clearly connected to pipeline and business goals.

Establish clear success metrics for each major sponsorship and event, reporting outcomes to the CMO and sales leadership.

Own Aera's partner marketing strategy, developing co-marketing programs, joint events, and field initiatives with strategic technology and services partners.

Work closely with the partner and alliances team to identify and activate co-marketing opportunities that expand Aera's reach and generate partner-influenced pipeline.

Develop partner-facing marketing assets and enablement materials that support partners in effectively positioning and promoting Aera's platform.

Track and report on partner marketing contribution to pipeline, ensuring co-marketing investments are delivering measurable returns.

Own and manage the field marketing and events budget, ensuring spend is allocated strategically, tracked accurately, and optimized across programs.

Deliver regular performance reporting to the CMO covering pipeline sourced and influenced, program ROI, event outcomes, and partner marketing contribution.

Continuously evaluate and optimize the field marketing mix, reallocating investment toward programs and channels delivering the strongest results.

7–10 (or more) years of experience in field marketing, event marketing, or integrated marketing, with at least 2 years in a people management role, in a B2B SaaS or enterprise technology environment.

Proven track record of planning and executing global field marketing programs — including large-scale events and sponsorships — that generate measurable pipeline and revenue impact.

Demonstrated experience managing or owning a flagship company event such as a customer conference or major industry summit.

Strong sales alignment skills — experienced in building trusted relationships with sales leadership and ensuring field programs are tightly connected to revenue goals.

Experience owning partner marketing programs in collaboration with alliances or channel teams.

Strong budget management skills, with experience tracking and optimizing spend across multiple programs and geographies.

Proficiency with HubSpot, Salesforce, and ABM platforms (e.g., Demandbase, 6sense).

Excellent written and verbal communication skills, with the ability to present confidently to executive stakeholders including the CMO.

Proficiency with AI tools to accelerate campaign planning, content, and reporting workflows is a plus.

Experience marketing AI, machine learning, or enterprise software solutions to operations, supply chain, or finance personas.

Familiarity with Gartner events and sponsorship programs or other major analyst firm conference ecosystems.

Experience scaling a field marketing team in a high-growth environment, including hiring and onboarding new team members.

Background in channel or alliance marketing with a technology partner ecosystem.

Experience working in a high-growth, VC-backed technology company.