Since our founding in 2012, Lotlinx has consistently pioneered advancements in the automotive landscape. We specialize in empowering automobile dealers and manufacturers by providing cutting-edge data and technology, delivering a distinct market advantage for every single vehicle transaction. Today, we stand as the foremost automotive AI and machine learning powered technology, excelling in digital marketing, risk management, and strategic inventory management.

Lotlinx provides employees with a dynamic work environment that is challenging, team-oriented, and full of passionate people. We offer great incentives to our employees, such as competitive compensation and benefits, flex time off, and career development opportunities.

Role Overview

Reporting to the Chief Marketing Officer, The Director of Product Marketing will own the positioning, messaging, and go-to-market strategy for our product portfolio. This leader will sit at the intersection of product, sales, and marketing—translating product innovation into compelling stories that drive demand, adoption, and revenue.

This role is responsible for defining how we bring products to market, enabling sales teams to win, and ensuring our value proposition resonates with buyers across the full customer lifecycle.

Key Responsibilities

Product Positioning & Messaging

Develop clear, differentiated positioning and messaging that articulates product value by audience, use case, and vertical.
Own personas, value propositions, and competitive differentiation.
Ensure consistent messaging across all customer touchpoints (sales, marketing, product, customer success).

Go-To-Market Strategy

Lead go-to-market planning for new product launches, feature releases, and enhancements.
Partner closely with Product, Sales, Revenue, and Customer Success to align launch timing, packaging, and enablement.
Define launch success metrics and continuously optimize based on performance.

Sales Enablement

Build and maintain sales enablement assets including pitch decks, battlecards, one-pagers, demos, case studies, and FAQs.
Partner with Training and Enablement to train and support sales teams to confidently articulate product value and win against competitors.
Serve as a strategic partner to Sales leadership on deal strategy and market feedback.

Market & Customer Insights

Conduct market research, customer interviews, and competitive analysis to inform product strategy and messaging.
Act as the voice of the customer, bringing insights back to Product and leadership.
Monitor market trends and identify opportunities for growth, expansion, and differentiation.

Cross-Functional Leadership

Partner with Product Management to influence roadmap prioritization based on market needs.
Collaborate with Demand Gen, Brand, Content, and Communications to drive integrated campaigns.
Align with Customer Success to support adoption, retention, and expansion initiatives.

Qualifications

5+ years of experience in product marketing, preferably in B2B SaaS or technology
Proven experience leading go-to-market strategy and product launches
Strong strategic thinker with the ability to translate complex products into clear, compelling stories
Experience partnering with Product, Sales, and executive leadership
Excellent written, verbal, and presentation skills
Data-driven mindset with the ability to measure and optimize impact
Experience working with Automotive clients (preferred, but not required)

Salary Range: $162,200 - $201,700, plus an annual target bonus.

Lotlinx is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Lotlinx is not currently able to offer sponsorship for employment visa status.

Lotlinx is headquartered in Peterborough, NH and has locations in Holmdel NJ, Manitoba, Ontario and British Columbia, Canada in addition to a large team spanning from the US to Canada.

Our success relies heavily on our customers but also our dedicated talent that continuously moves our platform forward. We value our employees, their abilities and seek to foster an open, cooperative, dynamic environment where the team and company alike can thrive.

Senior Manager/Director of Product Marketing

AI overview

Role Overview

Key Responsibilities

Qualifications