Fliff unpacks sports gaming into social, free-to-play games for all types of sports fans. We've built a social sports gaming experience that allows users to compete for leaderboard positioning, to achieve badges and build their status within the game.
We are pioneering play-for-fun sports gaming, with our flagship social sportsbook experience that includes sweepstakes promotions and loyalty rewards. We provide sports fans with fun, engaging, and free-to-play alternatives to real money gaming.
Fliff is redefining the sports gaming experience by blending the fun of social play with the thrill of real-money competition. What began as a pioneering social sportsbook has evolved into a multi-vertical platform that is the fastest growing brand in sports gaming. As we continue to expand, we’re building a world-class ecosystem of sports gaming experiences that span social, sweepstakes, and real-money formats — giving every type of fan a way to play, compete, and connect.
The Role:
We are seeking a Senior Manager or Director of Growth Analytics to lead Fliff’s growth marketing analytics and data strategy. This role owns how data informs user acquisition, retention, lifecycle performance, and marketing investment decisions across channels.
You will act as the analytical backbone of Growth — shaping measurement frameworks, guiding experimentation, and ensuring leadership has clear, trusted insight into what is driving performance and long-term value. This role goes beyond reporting and analysis; it sets analytical direction, defines success metrics, and influences how Fliff scales efficiently.
The ideal candidate brings deep experience in growth analytics, strong strategic judgment, and the ability to partner with senior stakeholders across Marketing, Finance, and Leadership to translate data into decisive action.
Key Responsibilities:
Growth Analytics & Strategy
Own growth marketing analytics strategy across paid media, organic growth, lifecycle, and CRM — defining how success is measured and optimized.
Lead deep data exploration to identify growth opportunities, efficiency gains, and performance risks across acquisition, activation, retention, and monetization.
Translate complex performance data into executive-ready insights, connecting spend, user behavior, and value to business outcomes.
Define and evolve KPI frameworks, including CAC, CPI, LTV, ROI, payback, retention, and cohort performance.
Measurement, Experimentation & Optimization
Design and evaluate growth experiments (channel tests, creative tests, offer tests, lifecycle tests), ensuring clear hypotheses, measurement plans, and post-test insights.
Partner with Growth Marketing and Finance to inform budget allocation, channel scaling decisions, and forecasting based on performance and return.
Establish standards for attribution, incrementality, and performance measurement to help Fliff move beyond last-click thinking as the business scales. How does view-based advertising impact our business.
Identify data gaps and measurement limitations and partner with data engineering, marketing ops, and external vendors to improve tracking and data quality.
Reporting, Insights & Leadership Enablement
Own executive growth reporting — dashboards, weekly performance views, and strategic deep dives that drive decision-making.
Build scalable reporting systems that balance rigor with usability, enabling self-service insights for growth stakeholders.
Serve as a strategic advisor to Growth, Marketing, and Leadership teams, shaping how questions are framed and how insights are acted upon.
Mentor and influence analysts (directly or indirectly), setting best practices for analysis, storytelling, and analytical rigor.
What We’re Looking For:
5-7+ years of experience in growth analytics, marketing analytics, or business analytics, with clear ownership of acquisition and lifecycle measurement.
Proven experience driving growth strategy through data, not just reporting outcomes.
Advanced SQL expertise and strong experience with BI tools (e.g., MixPanel).
Deep understanding of paid media performance, attribution models, cohort analysis, and LTV-based decision-making.
Experience partnering with Finance on forecasting, budgeting, and ROI analysis.
Strong executive communication skills — able to clearly influence decisions at the leadership level.
Comfort operating in ambiguity and building analytical frameworks where none previously existed.
Experience in consumer tech, mobile apps, gaming, or high-growth digital businesses strongly preferred.
Experience in real money gaming and gambling is a plus.
Why This Role Matters at Fliff:
This role is critical to Fliff’s next phase of growth. As we scale acquisition and lifecycle programs, how we measure, interpret, and act on data will directly determine efficiency and long-term value. You will help define not only what Fliff does next — but how confidently we do it.
Benefits:
Competitive compensation package, including base salary, benefits, and equity.
Unlimited/Flexible paid time off.
Health benefits, including medical, dental, vision, and generous parental leave.
Employee-sponsored 401(k).
Perks:
$500 work-from-home stipend + Equipment & Accessories.
Work Remotely.
Opportunity for professional development in a dynamic, global setting.
A supportive, collaborative, and knowledge-driven workplace. An engaging and challenging role with the freedom to innovate and develop effective solutions.
#LI-Remote
We are a multinational company with our headquarters based in Philadelphia, and offices in New York, Austin, and Sofia, Bulgaria. Wherever we are in the world, we pride ourselves on being a close-knit, focused team that is welcoming and friendly, and the work that we do is always interesting and rewarding. Wherever we are in the world, we pride ourselves on being a close-knit, focused team that is:
Welcoming and Friendly
We want to reflect the diversity of the cities we serve. By creating an inclusive culture where everyone can thrive, we’ll make Fliff better for employees and customers alike.
Lively and Creative
We respect and value each other’s ideas, experience and expertise. There is no such thing as a bad idea; only ideas that are executed and ideas that are discarded after consideration.
Stimulating and Rewarding
We know bright minds love a challenge, and we understand your desire to see your hard work pay off. We’ll make sure your daily tasks align with your career ambitions as we grow together.
Equal Employment Opportunity Statement
Fliff is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Join Our Team!
If you're ready to be part of an exciting, innovative, and dynamic team, apply now to help shape the future of sports gaming with Fliff.
IMPORTANT NOTICE: The privacy and security of applicant information is paramount and we take fraud attempts very seriously. Please note that Fliff will never ask for payment or personal financial information during the application process. All of our legitimate job opportunities can be found on our official career site (https://www.getfliff.com/careers). Please be cautious of communications and links that come from non-company email addresses (@getfliff.com), social media messaging platforms or unsolicited phone calls.
