Senior Manager, Demand Generation

Overview 

At iGrafx, we believe that a business is the sum of its processes. Great process builds lasting transformation — bad process is expensive. Our end-to-end process intelligence platform aligns corporate strategy to day-to-day execution, turning best practice into standard practice and enabling every employee to do their best work. We deliver the business processes of the future, today. 

We are seeking a Senior Manager, Demand Generation to own and scale our global demand generation efforts. This role is accountable for driving qualified new-logo pipeline growth through a combination of account-based motion, digital demand, and conversion optimization.  

You’ll partner closely with Sales and Revenue Operations to ensure demand programs drive measurable pipeline impact—not just activity. 

We hire performers in their field who leverage their expertise to create measurable, improved outcomes for our customers and our company. We champion winning together and value humble, team-first people who also bring determination and resolve to meet commitments. 

Job Type 

Full-time, Remote – North America 

• Candidate should be authorized to work in the United States indefinitely without restriction or sponsorship. 

Our Core Values 

At iGrafx, we believe in our people and what they represent. We need like-minded individuals on a mission beyond the bottom-line results. We want people who are interested in making a difference in a growing organization and ones that believe that iGrafx solutions can change the world. Check out our core values, and if they resonate with you, consider joining our team.  

To Thrive in This Role 

You are a hands-on, outcome-oriented demand generation leader who thrives in environments where accountability matters more than activity. You combine strong judgment with execution discipline and are comfortable owning pipeline outcomes in close partnership with Sales and Revenue Operations.  

You bring a practical understanding of modern B2B SaaS demand generation, including digital channels, account-based motions, and conversion optimization across the buyer journey. You know how to apply AI and automation to improve efficiency, targeting, and performance—not as experiments, but as part of day-to-day execution. 

You operate well with limited structure, adapt quickly based on performance data, and continuously refine programs to improve results. You are motivated by impact, not volume of output, and are comfortable being measured on pipeline contribution, quality, and conversion. 

What You’ll Do 

• Own global demand generation strategy and execution, with an initial focus on strengthening new-logo pipeline performance in priority regions 

• Drive pipeline growth through ABM, digital demand, and events 

• Improve conversion efficiency across the buyer journey 

• Apply AI and automation to scale execution and reduce inefficiency 

• Partner with Sales on pipeline inspection and optimization 

• Establish a repeatable demand-generation operating model
  

What You’ll Bring 

• 7–9 years of B2B demand generation experience 

• Proven ability to tie programs to pipeline outcomes 

• Strong digital and AI-enabled marketing experience 

• Comfortable operating with accountability and limited structure 

Key Responsibilities 

Global Demand Generation Ownership 

• Own and execute global demand generation programs focused on qualified new-logo pipeline growth and conversion efficiency  

• Establish clear performance goals tied to pipeline volume, quality, and conversion efficiency 

• Build a scalable demand-generation operating model that can be applied consistently across regions 

Account-Based & Digital Demand Execution 

• Plan and run account-based and digital demand programs across content, events, and digital channels 

• Partner with Sales to align on target accounts, buying groups, and success criteria 

• Ensure demand programs support enterprise buying cycles and multi-stakeholder deals 

Conversion & Funnel Optimization 

• Own performance across the funnel from MQL to SQL to opportunity 

• Improve lead quality, qualification, and progression through better targeting and gating 

• Inspect performance regularly and adjust programs based on pipeline and conversion data 

AI-Enabled Marketing Execution 

• Apply AI and automation to improve SEO/AEO, content reuse, campaign testing, and efficiency 

• Reduce reliance on low-value manual execution and external agencies where possible 

• Continuously evaluate tools and techniques that allow a small team to operate at scale 

Sales Alignment & Revenue Accountability 

• Work closely with Sales and Revenue Operations on pipeline inspection and optimization 

• Ensure clean handoffs, shared definitions, and trusted reporting 

• Maintain clear visibility into what is working, what is not, and why 

• Partner closely with regional sales on demand performance and pipeline health, serving as the day-to-day owner of demand execution and optimization.  

Additional Considerations 

• This role may require travel for key events, sales meetings, and partner engagements 

• Ability to adapt in a fast-paced, evolving environment 

• Willingness to roll up sleeves and get hands-on when needed 

Company Perks/Benefits: 

• Competitive salaries 

• Paid time off 

• Matching 401(k) program 

• Excellent health care, dental, and vision plans 

• Life insurance and disability plans 

About iGrafx 

iGrafx is a recognized leader in delivering Business Process Management solutions. We help organizations model, improve, and manage processes and technologies that support, simplify, and automate their operations. iGrafx is a dynamic company with a start-up feel and tightly knit team dedicated to producing unparalleled solutions for enterprise process modeling and analysis. 

iGrafx is an equal opportunity employer and we welcome everyone to our team. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.