The Senior Manager, Data Science will use their skills to deepen our understanding of diverse audience segments and enhance personalized marketing strategies. The ideal candidate will have a strong background in data analytics, machine learning, and statistical modeling, with a proven ability to apply these skills in a marketing context to drive engagement and growth.
Primary Responsibilities
- Develop and implement advanced analytics models for audience segmentation using demographic, behavioral, and transactional data
- Collaborate with marketing teams to translate data-driven insights into actionable and targeted marketing strategies
- Manage end-to-end data processes related to audience segmentation, from data collection and cleaning to analysis and reporting
- Design and execute A/B testing experiments to refine segmentation strategies and increase the effectiveness of targeting campaigns (e.g., email marketing)
- Montor and optimize the performance of segmentation strategies, providing regular reports to senior management on key metrics and insights
- Stay abreast of the latest industry trends and technologies in data science and marketing analytics, continually refining our approaches based on cutting-edge research
- Work closely with IT and data management teams to ensure data accuracy, accessibility, and compliance with regulations
Skills and Qualifications
- Master’s degree in Data Science, Statistics, Computer Science, or a related field
- 4+ years of experience in data science or a related field, with a focus on marketing analytics
- Strong expertise in statistical analysis, predictive modeling, and machine learning algorithms
- Proficient in SQL and experience with programming languages such as Python on R
- Experience with data visualization tools and techniques (e.g., Tableau, PowerBI)
- Knowledge of digital marketing tools and platforms (e.g., Google Analytics, CRM systems)
- Excellent communication skills to translate complex quantitative data into actionable insights for non-technical stakeholders
- Strong problem-solving skills and the ability to work in a fast-paced, dynamic environment
Physical Demands
- Able to work on-site 3-5 days per week.
