Senior Manager, Consumer User Acquisition

AI overview

Lead and execute data-driven digital user acquisition campaigns across various paid channels to drive consumer growth for Keeper's cybersecurity solutions.

Keeper Security is hiring a talented Senior Manager, Consumer User Acquisition to continue scaling our new consumer user acquisition engine.This is a 100% remote position, with an opportunity to work a hybrid schedule for candidates who live near our global headquarters in Chicago.

Keeper’s cybersecurity software is trusted by millions of people and thousands of organizations globally. Keeper is published in 23 languages and is sold in over 150 countries. Join one of the fastest-growing cybersecurity companies and help drive acquisition and revenue growth for our consumer subscription.

About Keeper

Keeper Security is transforming cybersecurity for people and organizations globally. Keeper’s intuitive solutions are built with end-to-end encryption to protect every user, on every device, in every location. Our zero-trust privileged access management platform deploys in minutes and seamlessly integrates with any tech stack to prevent breaches, reduce help desk costs and ensure compliance. Trusted by millions of individuals and thousands of organizations, Keeper is the leader for password, passkey and secrets management, privileged access, secure remote access and encrypted messaging. Learn how our zero-trust and zero-knowledge solutions defend against cyber threats at KeeperSecurity.com.

About the Role

The Senior Manager, Consumer User Acquisition will report directly to the VP of Marketing and will play a pivotal role in driving new consumer user growth across all paid digital channels.

This role is ideal for a data-driven performance marketer who thrives in fast-paced environments, excels at hands-on campaign execution, and has a proven track record of efficiently acquiring users at scale.

Join a global yet close-knit group of elite marketing professionals who are excelling in our industry's space. If you're seeking a high-impact role with visibility at the executive level, this position has you covered!

Responsibilities

  • Plan, execute and optimize large-scale digital user acquisition campaigns across paid search, paid social, display, video and mobile app channels
  • Own daily performance management, including budget allocation, bid strategies, audience segmentation, creative testing and pacing
  • Design and run structured A/B and multivariate experiments to improve CTR, conversion rate, CAC, ROAS and full-funnel performance
  • Analyze performance across channels and present insights, forecasts and recommendations
  • Collaborate with design teams to develop high-performing ad concepts and assets across text, image, video and landing pages
  • Identify, test and scale new channels and opportunities to expand user acquisition efficiently
  • Stay up to date on platform changes, algorithm updates, privacy policies and competitive trends to continuously refine channel strategy
  • Maintain acquisition dashboards, KPIs and weekly reporting with full accountability for CAC, spend efficiency and user growth targets
  • Partner with analytics, product, web and marketing ops teams to ensure accurate attribution, event tracking, pixel configuration and reporting
  • Ensure all campaigns align with Keeper’s brand standards, consumer messaging and compliance guidelines

Requirements

  • 5+ years of hands-on experience in B2C performance marketing, digital advertising or user acquisition for a consumer SaaS, app or subscription product
  • Proven success directly managing paid campaigns across Google Ads, Apple Search Ads and at least one additional platform (programmatic, TikTok, Reddit, etc.)
  • Demonstrated ability to scale spend while maintaining strong CAC, ROAS and LTV/CAC ratios
  • Deep expertise in acquisition funnel optimization, landing page testing and creative experimentation
  • Strong analytical skills with working knowledge of Singular, Google Analytics, Looker or similar analytics tools
  • Highly data-driven with the ability to build models, analyze trends and develop actionable insights
  • Excellent written and verbal communication skills with experience presenting performance updates to senior leadership
  • Experience partnering cross-functionally with product, web, design and analytics teams
  • Ability to prioritize, move quickly and thrive in an environment with aggressive growth targets
  • Cybersecurity or privacy industry experience is a plus
  • Bachelor’s degree or equivalent working experience

Benefits

  • Medical, Dental & Vision (inclusive of domestic partnerships)
  • Employer Paid Life Insurance & Employee/Spouse/Child Supplemental life
  • Voluntary Short/Long Term Disability Insurance
  • 401K (Roth/Traditional)
  • A generous PTO plan that celebrates your commitment and seniority (including paid Bereavement/Jury Duty, etc)
  • Above market annual bonuses

Keeper Security, Inc. is an equal opportunity employer and participant in the U.S. Federal E-Verify program. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Classification: Exempt

Perks & Benefits Extracted with AI

  • Health Insurance: Medical, Dental & Vision (inclusive of domestic partnerships)
  • 401K plan: 401K (Roth/Traditional)
  • Generous PTO plan: A generous PTO plan that celebrates your commitment and seniority (including paid Bereavement/Jury Duty, etc)

Keeper Security, Inc., ("Keeper®"), an Insight Partners’ portfolio company and the creator of PC Magazine's 2019, 2020, and 2021 Best Password Manager, is transforming the way businesses and individuals protect their passwords and sensitive digital assets to significantly reduce cyber theft. As the leading password security platform, Keeper helps millions of people and thousands of businesses to protect them against password-related data breaches and cyberthreats. Keeper is both SOC 2 and ISO 27001 Certified and utilizes best-in-class encryption to safeguard its customers.

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