About TailorCare

TailorCare is transforming the experience of specialty care. Our comprehensive care program takes a profoundly personal, evidence-based approach to improving patient outcomes for joint, back, and muscle conditions. By carefully assessing patients' symptoms, health histories, preferences, and goals with predictive data and the latest evidence-based guidelines, we help patients choose and navigate the most effective treatment pathway for them every step of the way.

TailorCare values the experiences and perspectives of individuals from all backgrounds. We are a highly collaborative, curious, and determined team passionate about scaling a high-growth start-up to improve the lives of those in pain. TailorCare is a remote-first company with our corporate office located in Nashville.

About the Role

The Senior Manager of B2C Marketing leads all patient-facing marketing strategy and execution across the enterprise. This role is responsible for building, optimizing, and scaling multi-channel marketing programs that drive awareness, engagement, enrollment, and ongoing patient activation. You will oversee end-to-end campaign strategy, orchestration, and performance across digital, direct mail, SMS, email, social, web, and emerging channels.

This role requires deep experience in consumer healthcare marketing, including deploying automation, personalization, and AI-powered capabilities to improve channel efficiency, conversion, and lifecycle performance. You will partner closely with cross-functional teams—including Shared Services, Product, Clinical, Operations, Data, and Sales—to deliver an integrated patient experience.

Responsibilities

Strategy & Leadership

Own the enterprise B2C marketing strategy and roadmap, aligned to company growth and engagement goals.
Lead development of multi-channel patient acquisition, engagement, and retention programs.
Develop rigorous test-and-learn frameworks, segmentation strategies, and personalization initiatives.
Collaborate with clinical, product, and operations leaders to deliver seamless end-to-end patient journeys.

Campaign Development & Execution

Oversee planning, execution, and optimization of digital, SMS, direct mail, landing page, email, social, and referral campaigns.
Partner with Shared Services for creative, brand, data/analytics, and marketing technology support.
Ensure effective measurement and performance management, providing insights & recommendations.

AI, Automation & Personalization

Build and refine automated lifecycle journeys and behavior-triggered nurture programs.
Use AI/ML tools and capabilities to enhance targeting, content generation, optimization, experimentation, and channel orchestration.

Cross-Functional Collaboration

Work closely with Enterprise Marketing, Marketing Shared Services, B2B marketing, Sales, Client Success, and Compliance.
Ensure all campaigns meet regulatory, privacy, and brand compliance standards.

People Leadership

Lead and mentor a growing team of specialists and analysts; provide coaching and career development.
Foster a culture of data-informed decision-making and continuous improvement.

Qualifications

7–10+ years of B2C marketing experience, preferably in healthcare or a highly regulated environment.
Proven success in developing and scaling multi-channel consumer campaigns.
Experience with marketing automation, CRM platforms, segmentation, and AI-driven marketing workflows.
Strong analytical mindset with fluency in marketing performance metrics.
Excellent cross-functional communication and leadership skills.
Comfortable in a fast-paced, high-growth environment with the ability to both strategize and execute.

What's In It For You

Meaningful Work: We are dedicated to our mission and deeply value our patients and each other. Each day offers the opportunity to make a positive impact.
Work Environment: We operate as a remote-first company with options for a hybrid work model in Nashville.
Time Off: Our generous paid time off (PTO) and holiday plans ensure you have ample time to rest and recharge.
Family First: We offer paid parental leave and support a healthy work-life balance, encouraging flexibility and autonomy. We love talking about our family and pets!
Comprehensive Benefits: From Day 1, employees enjoy medical, dental, vision, life, and disability insurance, wellness resources and an employer HSA contribution.
Fair Compensation: We are committed to equitable pay for all team members and support your future goals with a 401k plan that includes employer matching.
Community: We foster an inclusive environment where you can rely on your teammates, share honest feedback, and feel comfortable being your authentic self at work each day.

TailorCare seeks to recruit and retain staff from diverse backgrounds and encourages qualified candidates to apply. TailorCare is an equal opportunity employer and does not discriminate on the basis of age, sex, gender identity/expression, sexual orientation, color, race, creed, national origin, ancestry, religion, marital status, political belief, physical or mental disability, pregnancy, military, or veteran status.

Senior Manager, B2C Marketing

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