Senior Manager / Associate Director, PR & Social/Integrated Comms (Malaysia)

PRecious Communications is seeking a Senior Manager / Associate Director, Integrated Communications to lead integrated communications programmes across corporate, technology, consumer, and public-sector clients in Malaysia, while supporting regional Southeast Asia initiatives.

This role serves as a senior client advisor and delivery lead, overseeing integrated communications strategies spanning earned media, digital, social, content, and influencer/KOL engagement. The role also plays a key part in strengthening PRecious Communications’ growth in Malaysia through client expansion, new business development, and market positioning.

The ideal candidate combines strong Malaysian market understanding with regional perspective, strong earned media relationships, and proven commercial and client leadership capabilities.

Requirements

Key Responsibilities

Client & Account Leadership

• Lead strategic communications programmes across corporate and technology clients, consumer brands, and government-linked organisations and public-sector stakeholders.

• Serve as senior client advisor, providing high-level communications counsel and stakeholder management.

• Oversee account delivery, quality, timelines, budgets, and profitability.

• Lead client presentations, strategic planning sessions, and programme reviews.

• Manage complex stakeholder environments including government bodies, regulators, and industry partners.

• Build and maintain strong relationships with senior media, journalists, influencers, and industry stakeholders across Malaysia.

Integrated Communications Strategy & Advisory

• Lead the development of integrated communications strategies aligned to client business, reputation, and stakeholder objectives.

• Provide senior advisory across corporate positioning, thought leadership, reputation management, and brand storytelling.

• Guide multi-channel programme design across earned, owned, shared, and influencer engagement frameworks.

• Advise clients on regulatory, reputational, and market developments impacting communications strategies.

• Oversee crisis and issues management planning and provide senior strategic counsel where required.

• Partner with regional teams to design and deliver multi-market integrated campaigns.

Malaysia Market Media & Influencer Leadership

• Lead earned media engagement strategies by leveraging strong relationships with journalists, editors, and key media stakeholders across Malaysia.

• Drive development of locally relevant story angles and media outreach strategies that reflect Malaysian audience and cultural nuances.

• Oversee influencer/KOL engagement frameworks, including talent selection strategy, engagement governance, and performance measurement.

• Ensure communications programmes align with Malaysia regulatory, cultural, and language considerations across Bahasa Malaysia, English, and Chinese media environments.

• Guide teams in developing strong local media and influencer networks to support sustained programme delivery.

Business Development & Market Growth

• Drive revenue growth through both client expansion and new business development.

• Lead or contribute to pitch development, proposal writing, and client presentations.

• Identify market opportunities across key growth sectors including technology, financial services, corporate reputation, and government communications.

• Partner with regional leadership to strengthen PRecious Communications’ Malaysia market positioning.

Team Leadership & Capability Development

• Lead, mentor, and develop the team

• Drive strong team delivery standards, mentoring, and performance development.

• Support onboarding and capability-building initiatives.

• Promote collaboration across Malaysia and regional teams.

AI & Digital Communications Leadership

• Champion the responsible use of AI and digital tools to enhance insights, storytelling, and campaign effectiveness.

• Guide teams in adopting new communications technologies and workflow improvements.

REQUIREMENTS

Must-Have

• Minimum 9 years of experience in PR, corporate communications, or integrated communications within agency or consultancy environments.

• Strong experience leading integrated communications programmes across earned media, digital, influencer, and content strategies.

• Strong understanding of the Malaysia media ecosystem, including English, Bahasa Malaysia, and Chinese-language media landscapes.

• Experience working with government-linked companies, regulators, ministries, or public-sector stakeholders in Malaysia.

• Demonstrated success contributing to revenue growth through client expansion or business development.

• Strong client leadership and senior stakeholder management experience.

• Experience working on regional or multi-market communications programmes.

• Excellent writing and presentation skills in English.

Why Join Us

At PRecious Communications, we believe in integrated thinking and storytelling that drives impact. You’ll get exposure to regional work, a culture that values collaboration and growth, and the opportunity to build your skills across the full spectrum of communications.