Senior Manager, ABM & Integrated Campaigns

Position Overview

The Senior Manager, ABM & Integrated Campaigns is a strategic, hands-on marketing leader responsible for architecting and executing account-based marketing programs and integrated, multi-channel campaign strategies that directly fuel revenue growth. This role places primary emphasis on building, scaling, and optimizing ABM motions across strategic, enterprise, and high-value accounts, while also owning all digital campaign execution across email, paid media, social, retargeting, webinars, and landing experiences.

As a senior individual contributor, this role partners closely with Sales, Customer Marketing, Product Marketing, and Revenue Operations to align account strategies, accelerate pipeline, and deepen engagement across buying committees. In addition to shaping strategy, this role serves as the operational backbone of campaign execution—owning campaign planning infrastructure, documentation, briefs, timelines, cross-functional coordination, and activation.

The ideal candidate blends deep ABM expertise, full-funnel digital execution skills, and operational excellence with a builder mentality. They personally build and launch campaigns in HubSpot and related platforms, run rapid experiments, and operate with a test-and-learn mindset. They thrive in resource-constrained environments, find creative ways to move quickly, and consistently deliver measurable impact on pipeline creation, deal acceleration, and account expansion.

Work Arrangement: Remote

Location Requirement: Flexible across U.S. time zones

Responsibilities

Account-Based Marketing Strategy & Execution (Primary Focus)

• Lead the development, execution, and optimization of ABM programs including 1:1, 1:few, and 1:many strategies for enterprise and strategic accounts.
• Partner with Sales and Sales Operations to define account tiering, prioritization models, buying group mapping, and engagement frameworks.
• Build multi-touch, multi-channel ABM programs aligned to buyer journeys—including personalized content, digital ads, outreach plays, and event strategies.
• Develop account intelligence and insights to inform personalization, messaging, and sales motions.
• Create ABM playbooks, campaign blueprints, and toolkits to drive consistency across Marketing, SDR, and Sales teams.
• Drive measurable improvements in account penetration, deal velocity, influence on pipeline, and expansion opportunities.
• Orchestrate coordinated account engagement across Marketing, SDR, and Sales.

Integrated Campaign Development & Leadership

• Build and manage integrated campaign strategies aligned to priority segments, verticals, and customer needs.
• Translate commercial strategy and market insights into campaign roadmaps with clear objectives, KPIs, and pipeline coverage goals.
• Own the campaign planning and documentation infrastructure, including the marketing campaign calendar, cross-functional planning processes, briefs, timelines, and delivery standards.
• Develop campaign briefs, messaging frameworks, audience segmentation, and activation plans across digital, email, paid media, content, and partner channels.
• Identify whitespace and segment opportunities to accelerate acquisition, influence opportunities, and expand market presence.
• Ensure integrated campaigns seamlessly connect with ABM programs and sales plays for a cohesive buyer experience.

Campaign Execution, Orchestration & Optimization

• Own full‑funnel ABM & digital campaign execution across email, paid media, retargeting, social, third‑party programs, webinars, events, and landing pages.
• Personally build and launch campaigns—creating assets, workflows, and engagement journeys directly in HubSpot and supporting tools.
• Build and optimize personalized journeys informed by account signals, intent data, and behavioral insights.
• Ensure strong CRM/MAP alignment and flawless activation across Salesforce, HubSpot, and integrated tools.
• Maintain high execution standards including briefs, timelines, QA, documentation, and recurring optimization cadences.
• Partner with Sales Enablement to deliver targeted materials and coordinated outreach aligned to ABM and campaign initiatives.
• Define and track KPIs tied to pipeline influence, account engagement, deal acceleration, conversion, and ROI.
• Monitor performance using dashboards, analytics, and intent/behavioral data—delivering clear, executive-ready insights and recommendations.
• Operate with a test‑and‑learn mindset: run rapid A/B tests, iterate weekly, and optimize based on real-time data.
• Make data-driven recommendations for budget allocation, channel mix, and ABM/digital technology optimization.
• Thrive in a builder, scrappy environment by developing creative solutions and executing quickly and effectively.
• Perform other duties as assigned to support departmental and company objectives.

Qualifications

• Bachelor's Degree in Marketing, Business, or related field; or equivalent experience.
• 6–8 years of progressive B2B digital marketing experience with strong emphasis on ABM and integrated campaign leadership.
• Proven ability to build and scale ABM programs that drive pipeline impact, deal acceleration, and account expansion.
• Deep understanding of enterprise buying groups, complex sales cycles, and multi‑stakeholder decision processes.
• Advanced proficiency with Salesforce, HubSpot, and related CRM/MAP platforms.
• Expertise across key digital channels—email, paid media, retargeting, content syndication, and landing page optimization.
• Strong analytical, communication, and stakeholder management skills, with executive‑ready presentation capabilities.
• Working knowledge of CAN-SPAM, GDPR, CCPA, and related compliance standards.
• Ability to travel up <10% as business needs require
• Role requires the following physical capacity: Sedentary: primarily desk/computer work
• Must be legally authorized to work in United States; Elite does not provide employment sponsorship for this position

Benefits:

• Competitive Compensation Package ($150,000 - $175,000 base salary + variable component)
• Comprehensive Healthcare Coverage (Health, Dental, Vision)
• Retirement Savings Plan with an Employer Contribution
• Professional Development Opportunities
• Time Off
• Wellness Initiatives
• Employee Assistance Program
• Generous Global Parental Leave
• Calm, free premium subscription
• Employee Discount Program