MoneyLion is a leader in financial technology powering the next generation of personalized products and content, with a top consumer finance super app, a premier embedded finance platform for enterprise businesses and a world-class media arm. MoneyLion’s mission is to give everyone the power to make their best financial decisions. We pride ourselves on serving the many, not the few; providing confidence through guidance, choice, personalization; and shortening the distance to an informed action.
In our go-to money app for consumers, we deliver curated content on finance and related topics, through a tailored feed that engages people to learn and share. People take control of their finances with our innovative financial products and marketplace - including our full-fledged suite of features to save, borrow, spend, and invest - seamlessly bringing together the best offers and content from MoneyLion and our 1,100+ Enterprise Partner network, together in one experience. MoneyLion’s enterprise technology provides the definitive search engine and marketplace for financial products, enabling any company to add embedded finance to their business, with advanced AI-backed data and tools through our platform and API. Established in 2013, MoneyLion connects millions of people with the financial products and content they need, when and where they need it.
About the role
As a Sr. Lifecycle Manager you will serve as a leader on a cross-functional team to build lifecycle experiences for new products that MoneyLion brings to market, with a focus on driving acquisition, conversion, and retention.
At MoneyLion, we are on a mission to revolutionize financial empowerment, merging cutting-edge financial products with personalized financial education to guide Americans towards smarter financial decisions. Our ambition extends beyond traditional education; we aim to seamlessly integrate our customers' financial journeys with our diverse product suite, enhancing their financial well-being at every turn.
This role is located on-site 3 days a week at our headquarters in Chelsea, NYC.
Key Responsibilities
Analyze data, predictive audiences, and robust segmentation to continuously optimize evergreen lifecycle campaigns and transactional communications for performance and impact, including owning strategies and execution for partner-acquired users
Lead adoption of next-generation decisioning models that power real-time, AI-driven personalization and trigger logic
Working with analytics to measure and socialize findings and develop the next steps toward bigger wins
Cultivate a culture of rapid iteration based on customer satisfaction and engagement
Develop and supervise channel guidelines and governance, preserving and protecting the quality and integrity of our communications ecosystem
Serve as key leader on developing and delivering on shared strategies for large cross-functional initiatives
Improve our overall customer experience with a focus on data-driven results.
About You
5-8 years experience developing end-to-end lifecycle campaigns, from conceptualization to measurement
Experience driving channel strategy to support new products
Experience assessing opportunities and optimizing across the member funnel
Shown success in working with cross-functional teams to complete shared goals that are based on data-informed hypotheses and ambitious experiments
The ability to interpret data, ask the right questions, analyze campaign results and find opportunities to improve and optimize performance going forward, communicating those insights and plans to partners
Experience with key marketing platforms (Iterable, Amplitude, Segment Engage, AI tools)
Strong self-starter who is adaptable and thinks critically to develop creative solutions with limited resources
Experience managing teams a plus
The annual base salary for this position is between $120,000 to $140,000. This role is also eligible for an equity award and annual bonus. Base salary is one component of MoneyLion's total compensation package, which includes, 401(k) match, multiple health insurance options, disability coverage, life insurance, and unlimited paid time off for salaried positions. Actual salaries will vary based on a candidate’s qualifications, experience, skills, and competencies related to the role.
We value growth-minded and collaborative people with high learning agility who embody our core values of teamwork, customer-first and innovation. Every member of the MoneyLion Pride is passionate about fintech and ready to give 100% in helping us achieve our mission.
Working At MoneyLion
At MoneyLion, we want you to be well and thrive. Our generous benefits package includes:
Competitive salary packages
Comprehensive medical, dental, vision and life insurance benefits
Wellness perks
Paid parental leave
Generous Paid Time Off
Learning and Development resources
Flexible working hours
MoneyLion is committed to equal employment opportunities for all employees. Inside our company, every decision we make regarding our employees is based on merit, competence, and performance, completely free of discrimination. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Within that team, no one will feel more “other” than anyone else. We realize the full promise of diversity and want you to bring your whole self to work every single day.
We value growth-minded and collaborative people with high learning agility who embody our core values of teamwork, customer-first and innovation. Every member of the MoneyLion Team is passionate about fintech and ready to give 100% in helping us achieve our mission.
Working At MoneyLion
At MoneyLion, we want you to be well and thrive. Our generous benefits package includes:
MoneyLion is committed to equal employment opportunities for all employees. Inside our company, every decision we make regarding our employees is based on merit, competence, and performance, completely free of discrimination. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Within that team, no one will feel more “other” than anyone else. We realize the full promise of diversity and want you to bring your whole self to work every single day.
Are you looking for a company supporting both personal and career growth? Are you an adventurous person excited to step out of your comfort zone and solve challenging problems? If so, you should definitely speak to us.MoneyLion is a digital financial platform on a mission to rewire a broken banking system that applies a one-size-fits-all approach to personal finance. Since our launch in 2013, we’ve engaged with over 8.5 million hard-working Americans, with a focus on empowering them to take control of their finances to achieve their life goals. Our award-winning platform delivers holistic banking, lending and investing solutions while surrounding each customer with personalized tools, content, and advice relevant to their unique financial situation -- all in a single app.We pride ourselves on being the most innovative team in Fintech, and all of our team members are passionate about making a difference in people’s lives. We work fast, collaborate always, and above all else, we do it for our customers.MoneyLion is headquartered in New York City, with offices in Sioux Falls, South Dakota and Kuala Lumpur, Malaysia, and we also support remote team members around the globe.
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Lifecycle Marketing Manager Q&A's