Senior Lead Marketing – International Mobile Top Up

We are currently seeking a bilingual (English/Spanish) candidate to work on the International Mobile Top Up business. The candidate will be responsible for revenue sales, customer acquisitions, and retention for the USA and international markets. The Marketing Director will lead the development of digital marketing projects, including creatives to grow the international mobile top up in the retail channel. The Marketing Director is responsible for working with various teams to ensure the appropriate implementation of marketing strategies for the BOSS Revolution International Mobile Top Up business. This person will also be in charge of launching new products like egifts. Responsibilities: Manage the marketing for the International Mobile Top Up (IMTU) portfolio of products. Including the execution and measurement of CRM campaigns which include SMS notifications, emails and in app push messages Manage the implementation and analysis of programs that drive new customer acquisition, such as Refer a Friend, community events, social media, and more. Design and implement digital marketing campaigns for International Mobile Top Up business in USA/Canada and other international countries Lead the design of creative elements for campaigns with designers/agency Analyze/monitor international mobile top up data and propose action plans to grow the business Collaborate with product and sales teams to effectively launch and market new or enhanced products Conduct surveys on a needed basis to understand customer behavior, preferences and competition Manage/Track Budget Develop presentations demonstrating campaign results, business analysis, etc NON-NEGOTIABLE REQUIREMENTS

Experience in international mobile top up, preferably having worked at a Mobile carrier

Marketing Degree

Bilingual English/Spanish – Fluent in English 85%

5 years of marketing experience, preferably digital

High energy and desire to work in a results-oriented environment

Excellent project management, organization, communication, and interpersonal skills

This person needs strong digital and creative marketing knowledge and project

management skills

Ability to work under tight deadlines

Active American VISA / be able to go to the US

EDUCATIVE REQUIREMENTS AND DEGREES

 BA in Marketing

Language Skills: Fluent in Spanish and English, written and oral

Business Experience: 2 or more years prior experience in money transfer or financial

services industry, marketing, digital preferred, international experience and working for a mobile carrier a plus