The LinkedIn Monetization function is looking for a Senior Manager of Monetization Strategy to help accelerate growth of our Talent Solutions Business ($7B+ in Revenue) in the APAC markets. This role works closely with leaders in our marketing, sales, and product organizations to help craft new business models, define monetization strategies for new offerings, optimize packaging & pricing for existing offers, and develop global processes to ensure successful pricing execution.
LinkedIn embraces diversity, inclusion and belonging as a core tenet of our culture across the company globally. Diversity in all forms helps us closer towards realizing LinkedIn’s vision of creating economic opportunity for every member of the global workforce.
Responsibilities:
- You will lead 2-3 monetization strategy initiatives concurrently as well as guide workflow for junior team members and/or cross-functional partners supporting programs.
- Partner with Sales Leadership, Product Management, Product Marketing and Business Operations to determine:
- How the next generation of Talent Solution products will be brought to market and monetized.
- How we can evolve the current product and offer portfolio pricing and packaging to accelerate growth.
- How we can optimize pricing and packaging to unlock international share growth.
- How we can accelerate execution with strategy in market through business intelligence.
- Co-Lead a monthly business review with APAC GTM and Sales Leadership team that is tasked with optimizing execution and throughput from programs and strategies we launch.
- Be the ambassador for the pricing strategy group with the goal of developing and representing the regional market voice for identifying opportunities to accelerate penetration, generate sustainable growth and enable strategic outcomes via pricing & packaging strategy.
- Leverage hypothesis-driven analyses to evaluate pricing and packaging opportunities
- Build analytical models to inform, size and influence pricing strategy
- Lead voice of customer and field interviews and large-scale quantitative customer research using techniques including max diff, conjoint, concept tests and pricing/value assessments.
- Partner with sales systems, central operations, sales ops and revenue management partners to determine how to implement pricing & packaging changes into internal systems and processes.
- Develop process foundations to improve price governance, monitoring of price performance, execution, market validation, & decision making
- Measure and track monetization performance to enable continuous improvements to our pricing and packaging.
- Build relationships with 3-5 key international stakeholders with the goal of transforming them into champions and advocates for our team and our programs.
- Invest in team development and talent. We look to senior members of the organization to help recruit, train and develop junior team members on key monetization, stakeholder management and consulting skills as well as mentor juniors across LinkedIn.
Basic Qualifications
- 8+ Years of Pricing, Business Operations, Strategic Finance, SOPS and/or GTM Strategy experience
- Experience intaking a project idea or request, framing the problem and building an approach to address opportunity and/or key questions.
- Experience developing and managing senior stakeholder relationships (i.e. VP, General Manager, Managing Director)
- Experience building business models or broader GTM strategies, optimizing packaging & pricing for B2B internet / SaaS / Software businesses
- Experience scoping, structuring and driving a strategy project from end to end (including implementation and performance tracking).
- 2+ years of SQL experience
- 4+ years financial and scenario modeling experience
Preferred Qualifications
- BA/BS degree in economics, management science, business, applied math, statistics, finance, analytics or related field. Relevant graduate level degree in business (i.e., MBA), economics or a related field
- Demonstrated success and passion for collecting and using customer insight to drive strategic GTM, pricing and/or packaging decisions.
- Experience operating in a fast-paced, cross-functional work environment with a history of making impact.
- Data driven with experience in SQL and/or financial modeling
- Strategic and creative problem-solver who loves to tackle complex challenges in a collaborative team environment.
- Intellectually curious and adaptable to different environments and team settings.
- Resourceful, self-starter who is AI curious.
Suggested Skills
- Senior Stakeholder Management
- Unstructured Problem Solving
- Pricing & Packaging Research & Analysis
- Financial & Scenario Modeling
- Business Case Development
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