Senior Instructional Designer

We are growing! We are currently looking to hire a Senior Instructional Designer to work with us remotely to support the launch of our new digital Learning platform CXG LEARN.

Who we are:

Founded in 2006, today, we are proud to be a global business. From Shanghai to Paris, we operate in 12 offices across four continents, serving over 200 luxury clients in 70 countries. Our team of 230+ professionals from around the world is united in the mission of transforming and elevating customer experiences for some of the world’s most iconic premium and luxury brands

At CXG, we love to evolve, elevate, and transform experiences while bringing brand promises to life. We offer strategic solutions that impact performance and elevate the customer experience of some of the world’s most iconic premium and luxury brands.

What you will be doing:

As a Senior Instructional Designer, you will play a central role in building and scaling CXG Learn, our first all-in-one digital learning platform dedicated to luxury retail.

CXG Learn brings together standalone digital modules, full digital learning paths, and blended journeys combining online and off-line learning. Content covers core luxury retail themes such as Selling Techniques, Clienteling, Emotional Selling, Management Skills, and Luxury Environment, all designed to address concrete business needs in the field.

Working closely with the Learning Architecture Manager, you will own the creation of all digital learning paths. Your mission is to empower front-line teams of our luxury retail clients: Sales Advisors, Store Managers, and Trainers with a clear ambition: elevate customer experience and drive retail performance.

You will also contribute to blended learning paths by leading the digital components, ensuring all digital content is engaging, scalable, and fully adapted to learners’ real working environments.

This is a pioneering, high-visibility project and a strategic priority for 2026, marking CXG’s first major step into scalable digital learning.

Responsibilities:

1. Scale and optimize CXG Learn Library digital content offering:

• Review and optimize the existing digital modules to ensure scalability and ease of deployment across markets
• Transform complex SCORM formats into video-based learning when relevant, and adapt existing videos to support multilingual deployment (less on-screen text, more visuals)
• Ensure an 80% generic / 20% customizable content ratio, adapting activities by category (Watch & Jewelry, Cosmetics, RTW, etc.)
• Design fully customized digital layouts for specific industries or key clients when required (e.g. L’Oréal)

2. Design and structure the entire digital learning offering (off-the-shelves modules and learning paths):

• Create new digital learning path from scratch, from needs analysis and learning objectives to storyboards, media creation, and final module production
• Propose and design new modules (relying on existing available resources in-class training & digital)
• Design 100% digital learning paths, combining existing modules with diversified formats (micro-learning, podcasts, rapid learning, pre-and post-assessments)

3. Lead bespoke digital learning projects:

• Analyze client learning needs in collaboration with internal stakeholders
• Translate client needs into structured learning approaches and measurable objectives
• Design engaging, tailor-made digital learning modules from storyboard to final delivery using authoring tools such as Articulate Rise, Storyline, Autrice, or equivalent

4. Contribute to blended learning paths:

• In close collaboration with the Learning Architecture Manager, contribute to the design of blended learning paths, ensuring alignment and consistency with in-class learning objectives
• Ensure digital content reinforces the overall learning experience and supports transfer to the field

5. Platform evolution, innovation & delivery:

• Coordinate with NA3D to enhance and evolve Autrice authoring tool features
• Test and optimize digital modules through user reviews and feedback
• Conduct competitive intelligence on digital learning tools, formats, and emerging technologies
• Recommend learning design, UX, and technical improvements to enhance content quality and learner experience
• Structure and coordinate project timelines, production phases, and deliverables in collaboration with internal stakeholders

Requirements

What you will bring along:

This role is ideal if you combine strong digital learning expertise with a solid understanding of luxury retail environment industries. To thrive in this position, you bring:

• Bachelor or Master degree in digital learning or educational engineering at a renowned university or specialized school.
• 5-7 of experience in digital learning content creation, ideally within luxury retail or premium brand environments

• Strong mastery of authoring tools (Articulate Storyline / Rise) and others
• Proven experience in learning architecture and pedagogical design (learning objectives, journeys, flow)
• Strong expertise in video creation and editing (e.g. Canva, Camtasia, Adobe Photoshop, After Effect)
• Technical ability to create multimedia assets using AI tools (e.g. Heygen, Canva, Midjourney, LUMIA, Elevenlab)
• Solid project management skills, with a creative eye and strong attention to detail
• Ability to structure, synthetize, and simplify complex information from varied sources
• Excellent written and verbal communication skills in English
• A mindset combining autonomy, curiosity, adaptability, and proactivity