Senior Influencer Strategist

Who We Are:

At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action. 

We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world.

Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today’s world BOLD moves everything we do.

We are a collaborative mid-sized agency with an immediate opportunity for a Senior Influencer Strategist to join our growing team!

What You’ll Do:

As a Senior Influencer Strategist, you’ll bring cultural insights, thought leadership, and strategic thinking to help lead programming on brands across the agency, with a lot of opportunity for growth and visibility. 

You’ll also manage all aspects of integrated influencer campaigns, from development of strategies to oversight of execution, collaborating with PR, social, and paid teams to ensure holistic programming. You’ll lead and inspire junior staffers; serve as a client counselor; and, most importantly, work with a very talented, very collaborative, and inspiring team that will have your back no matter what. Key responsibilities include:

• Developing integrated influencer campaign strategies, based on business/IAT (integrated agency team) needs, opportunities presented by ever-changing social landscape and previous learnings
• Leading influencer relations, including partner identification and vetting, outreach, negotiations, contracting, briefing, content review process, and budgeting
• In partnership with our Analytics team, you’ll lead reporting that shows the impact of our influencer programming alongside actionable learnings
• Working closely with IAT partners to deliver campaign POVs to clients, and negotiate necessary rights with influencers to deliver assets according to plan
• Actively providing industry updates with the opportunity to take lead on client POVs that can be repurposed across the practice/agency
• Serving as client lead on influencer campaigns, including written communications and presenting on calls/meetings
• Maintaining strong connections with influencers and their agents
• Working with junior teammates on campaigns and serve as their coach in the influencer space

What You’ll Bring:

• Bachelor’s degree or equivalent
• 5-6 years of influencer experience working in an agency setting or in-house
• Experience managing and mentoring a team of 1-2 direct reports 
• Strong foundation in influencer relations, including experience creating influencer campaign strategies and execution of all components
• Experience in managing/working with third party influencer vendors/networks 
• Solid understanding of paid media and owned channels; experience working in an IAT setting is a plus
• Experience in client management, and proven ability to lead client communications
• Strong writing skills 
• Strong analytical skills and experience tracking and interpreting data
• Proven ability to effectively organize multiple deadlines across accounts and teams
• Ability to work independently and multi-task in a team-oriented environment
• Creative, strategic thinking skills
• Strong attention to detail
• Positive and flexible attitude

Nice to Have:

• Experience with influencer tools, such as Creator IQ
• Experience and/or passion for CPG and home brands
• In the know with cultural and industry trends

What We’ll Bring:

Here are a few highlights of the benefits we offer at M Booth:

• A workplace that’s alive with courage, ideas, respect and humanity
• Professional growth and development programs to help advance your career
• Comprehensive health care and wellness plans for your entire family
• A 401(k) Savings Plan and Flexible Spending Accounts
• Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
• Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits
• $86,000 - $100,000

Location: Remote or in the New York office

Our Flexible Work Policy: 

We believe that our best work happens in a hybrid working environment. If you are in the NYC (or commutable surrounding distance) hub we want to see you in person 2 days a week. That could mean in our office, in our client's office, on the road with them or attending an industry event. 

For those outside the NYC hub, you will be asked to be in person too. Examples of this may include client meetings, events or team meetings. There will also be in person opportunities for you to connect with others who live in your hub to collaborate and work together. 

If you plan on working remotely, we can accept applicants from the following states:

Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, Texas, and Washington D.C.

M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.